Social media influencers have massive audiences that can help catapult a budding musician's career. The challenge for artists is how to get their attention. Unlike Coke or Pepsi, they can’t afford to pay for placement. Our guest today was working at a record label when she stumbled on a brilliant idea, why not create a matchmaking platform to connect these groups together. Enter Thematic, a platform that connects content creators with artists across YouTube and other digital platforms. Launched in 2018, the Thematic community has grown to over 400,000 creators in 220 countries.

Here to tell us their story is Audrey Marshall, one of Thematic’s co-founders and their COO. Audrey is responsible for leading the company’s product development, technical programming, and business development endeavors. She has been working with, and connecting, content creators with music artists, their labels and publishers, for the past 10 years as a lead executive with the music media venture, Spin Move Media. We reached Audrey in Los Angeles.

Learn more about Thematic at hellothematic.com and follow them on Twitter and Instagram @hellothematic.

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