As the third season starts to draw down to a close and we're getting close to Christmas, JP gets a visit from his older brother Simon Parnaby to join us at the table to talk about the need for agility in retail.

The group catch-up and chat through getting ready for x-mas, experiencing the Polar Express event live, watching the new Hawkeye series and Simon highlights his experience of getting into a new hobby (tabletop board games - you're welcome JP).

Simon takes the reigns of the episode and paints a picture of the retail industry during and post pandemic and outlines the challenges & opportunities in which they face to stay relevant, agile and serve customers via the channels they need at this time.

For more information on Simon check out his LinkedIn profile - https://www.linkedin.com/in/simon-parnaby-4a0a306/

• 0:00 - Intro
• 1:12 - Introducing our guest...Simon Parnaby
• 10:02 - What have we been up to?
• 20:58 - How covid has affected retail
• 25:45 - More focus needed especially on the customer
• 26:55 - Bigger reliance on data
• 27:39 - Collaboration, mindsets, reorganisation and change
• 33:18 - Accelerated change and online / ecommerce
• 37:30 - Focus on customer insight and online experience
• 44:53 - Being as agile and resilient as you can be
• 52:05 - Not all customers are the same
• 55:21 - The digital experience passport
• 59:35 - Views of the future in retail
• 1:05:31 - Thanking Simon
• 1:06:04 - Pub quiz (Ian vs JP) - Question 8
• 1:10:53 - Word on the street - CRM vs CDP
• 1:19:22 - Last orders