Mariam Noronha
Behind the Brands: The Marketing PodcastEpisodes
Episodes of Behind the Brands
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Madhya Pradesh State Tourism campaigns have captured the interest and attention of audiences for about 15 years now. The MP Ajab hai, MP Mein did hua Bacchae as, Sau Tarth me rang hai and more have positioned MP as a travel destination that off
In this episode we take a look at Kerala, God’s Own Country and its marketing and advertising initiatives. The state of Kerala has been a pioneer in marketing and has left no stone unturned to position itself as a preferred tourist destination
In this episode we take a look at the Rajasthan tourism campaign from 1993 till date. We discuss the Padharo Mhare Des and Jane Kya Dinh Jayne campaigns and other marketing initiatives by the State
For brands focused on small town and rural India, the Kumbh Mela offers the opportunity to engage with consumers directly. In this episode we take a look at what it takes for brands to tick at the Kumbh. What are the important questions that br
In this episode we take a look at innovative, people centric advertising by Tata Steel
In this episode we take a look at the brand building journey of Tanishq, India’s pioneering jewellery brand. Presenting insights into Tanishq’s marketing and advertising campaigns.
Red Bull gives you wings is an iconic tag line which is at the heart of Red Bull’s brand philosophy. in this episode we take a look at how this top selling energy drink carved its own niche to create high quality content for its target audience
Nokia a market leader in the mobile phone market plummeted to rock bottom. In this episode we understand the reasons for Nokia’s failure
Kodak was a market leader in the photography industry. Let’s take a look at how short sightedness led them to become extinct.
PETA is known for its colorful, graphic imagery and controversial advertising. Join me as I take a look at this campaign and share my key takeaways
PepsiCo’s 7 UP mascot, was not limited to its marketing endeavours in India. However, Fido dido is the original cool guy, known to all 90’s kids. He made a brief comeback in 2018. Here’s a look at his journey
Gattu, the boy with the paint brush, ragged in his appearance and full of impish charm was the mascot for Asian Paints from 1954 to 2002. Let’s take a look at his journey in this special episode on iconic Indian mascots.
In this episode we continue to take a look at some iconic Indian mascots. The Amul Moppet is an endearing mascot for Amul and features in many executions for Amul butter on a weekly basis.
Air India’s Marajah is one of India’s most recognised and endearing mascots. The Maharajah turns 75 this year. Let’s take a look at his journey as a pillar of Air India’s advertising strategies and marketing campaigns.
Mysore sandal soap is a 105 year old heritage, beauty soap brand that enjoys immense brand loyalty in southern India. In this episode we take a look at its journey, its marketing, brand communication and brand building initiatives.
Tanishq is a market leader in the Indian branded jewellery market. It has always challenged stereotypes in its advertising campaigns. The Ekatvam campaign became a controversial topic and was withdrawn. In this episode we take a look at what br
Dove has been redefining beauty and challenging stereotypes. The most recent #stopthebeautytest campaign is another endeavour by Dove to build a conversation around stories of judgement and rejection faced by women during the matchmaking proces
MTR is perhaps the most well recognised brand in the ready to cook instant breakfast foods in the traditional Indian foods segment. In this episode we take a look at its brand building initiatives.
Boroline is a multipurpose cream that has been holding its own in the skin care segment in India. Consistent in its packaging, design and quality, steering clear from adding too many variants, it has successfully engineered its transition from
Parle G is one of India’s most enduring and iconic brands. This home grown brand is associated with magical tea times. Simple, affordable, the common man’s biscuit has positioned itself well. It has reinvented itself and evolved into a millenni
Mango fruity fresh and juicy- an iconic tag line from the 80’s. in this episode we take a short, focused look at the Frooti advertising campaign by Parle Agro
In this episode we take a look at the Got Milk? campaign that promoted milk as a category and ran the very successful Milk Moustache campaign
Marketing nuggets is a series of short focused insights into brand building initiatives. Marketing mantras and wisdom from iconic brands in less than 10 minutes. In this episode I take a look at HappyDent’s marketing and advertising initiatives
Thanda matlab Coca Cola is perhaps the most memorable advertising campaign by Coca Cola India. In this episode we take a look at how Coke as a brand has evolved in India. From targeting youth to becoming a brand for the masses join Mariam Noron
The incredible India campaign is a simple, impact full effort at building brand India. Launched to boost tourism in India, it has evolved over time. From positioning India as a destination for yoga and spirituality to colourful travel experienc
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