Did you know..
..a baby needs 30g of fat per day to support brain development, hormone regulation and build the immune system?
Yet, sadly, nearly all modern baby food doesn't even come close to touching this daily requirement and furthermore, is chock full of preservatives, added sugars, non-organic, GMO ingredients and other toxins and additives that harm a baby's muscular and skeletal growth, cognitive development, immune system and much more.
So I was incredibly pleased when I discovered a baby food I could finally get behind. As a father, nutritionist and health consultant, I can tell you with confidence that Serenity Kids baby food, designed and formulated by my guests on today's show - Joe and Serenity Carr - is, bar none, the only packaged baby food I would ever recommend any parent feed to their precious child.
As a matter of fact, this stuff is so dangerously tasty that I suspect you as a parent may become addicted to it too. It is wonderfully refreshing to finally see a company doing things right when it comes to perfectly portioned ingredients tailored to the exact needs of a growing human being.
I can't recommend this stuff highly enough. Serenity Carr, co-founder and CEO of Serenity Kids Baby Food, is on a mission to promote wellness starting with the first bite.
Formerly employed in tech and logistics, Serenity left her job to pursue her passion of health coaching where she helped clients achieve their personal health goals. Having healed her digestive issues through a lifestyle diet change, Serenity is transforming the baby food industry by developing innovative nutrient dense products because every bite counts.
Joe Carr, founder and President of Serenity Kids Baby Food, is a certified life coach and educator devoted to social justice activism.
An autism activist and proponent of the Paleo diet, Joe works with other autistic adults and youth to help them harness their gifts and genuinely believes that food is medicine. He is also active with the ManKind Project helping men develop power with compassion. As President of Serenity Kids, Joe oversees day to day operations and leads sales that will transform the baby food industry.
During my discussion with Joe and Serenity, you'll discover: -Joe and Serenity share their own back stories..8:55
-How their paths led to an interest in baby food..18:30
-Deficiencies and problems with modern conventional baby foods..23:30
-How the ingredients Joe and Serenity use for their product are sourced..38:35
-Why Joe and Serenity offer 4 different flavors that contain no meat at all..44:20
-How they maintain maximum vitamin content and ..47:10
-The biggest challenge Joe and Serenity have faced since launching their company..50:45
-Whether or not there's a market for their product beyond babies..54:30
-And much more.. Resources from this episode:
-Click here for 15% off any of the variety packs from the My Serenity Kids website
-Nourishing Traditions book of baby and child care, and my podcast about it
-The Paleo Solution by Robb Wolf
-The Dietary Cure for Acne by Loren Cordain
-The 4-Hour Workweek by Tim Ferriss
-The Weston A. Price Foundation
Episode sponsors:
-Kion Clean Energy Bars: Satisfying, nutrient-dense, real-food energy bars with a delicious chocolate coconut flavor! Ben Greenfield Fitness listeners, receive a 10% discount off your entire Kion order when you use discount code: BGF10.
-Four Sigmatic: I’ve been using Four Sigmatic products for awhile now and I’m impressed by the efficacies of their mushroom products. I use them. I like them. I support the mission! Receive 15% off your Four Sigmatic purchase when you use discount code: BENGREENFIELD
-Away Travel: Away creates thoughtful products designed to change how you see the world, so all you have to think about is where you’re headed next. Getting Away means getting more out of every trip to come. BGF listeners receive $20 off a suitcase when you use my link and use discount code: BEN at checkout.
-Birdwell Beach Britches: Quality is our Gimmick isn’t just our slogan, it’s a commitment we honor with every stitch we sew. 100% money back guarantee. Get 10% off your order, PLUS free shipping on any order over $99 when you use discount code: BENG.
Do you have questions, thoughts or feedback for Joe, Serenity or me? Leave your comments below and one of us will reply!
See omnystudio.com/listener for privacy information.
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