FAQ: Why do I need to do user research?
Released Wednesday, 10th July 2019
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FAQ: Why do I need to do user research?
FAQ: Why do I need to do user research?
Wednesday, 10th July 2019
Good episode? Give it some love!
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Key Points:
- Digital experiences are not like traditional customer interactions, it is immediate, there is a lot of competition, and expectations are really high — needs to start with user research.
- You don’t know them as well as you think you do.
- Your research is product-focused, not user-focused.
- Your users/market may have changed — not a one-and-done.
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Better Product
Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world. Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.Join Podchaser to...
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