You can grow a profitable company while prioritizing people. Sometimes that means killing off a product. 

At least that’s what Natalie Nagele, Co-founder and CEO of Wildbit, believes. And for the past 20 years of building products, this bet made early on remains true. Wildbit is behind popular products, like Beanstalk and Postmark. 

In this conversation, Natalie shares how they decided to kill off a profitable product, why passion is the key to success, and how above all else, culture drives innovation.