In episode 201 of Beyond The Story, Sebastian Rusk interviews Mason Dorner, a Chief Ads Officer and Co-Founder of Ascenditt, as they dive into the world of marketing and advertising. Mason shares his insights on the importance of getting a second opinion and finding the right pilot for your paid ads. They also discuss the growing influence of podcast advertising and how it's shaping the industry. 

Join Sebastian Rusk and his guest, Mason Dorner, to gain insights into the world of marketing and entrepreneurship.

TIMESTAMPS

[00:02:57] Working With Home Service Companies.

[00:04:08] Increasing Company Size Through Paid Ads.

[00:07:42] Shy Away from Digital Products.

[00:11:41] Podcasters Influencing Buyers Through Podcast Advertising.

[00:12:23] Programmatic Advertising in Podcasts.

[00:18:37] The Digital Marketing Space.

In this episode, Sebastian Rusk and Mason Dorner discuss that paid ads can be highly effective for most businesses, but it is crucial to have the right person managing them. Thus, the digital marketing space has become saturated with self-proclaimed experts who may lack the necessary skills and knowledge to run successful ad campaigns. Therefore, it is recommended to seek a second opinion from someone truly experienced and knowledgeable in running paid ads. Having the right person in charge of the ads can significantly influence their effectiveness for a business.

In addition, Sebastian and Mason delved into the power of marketing and its potential to drive success for businesses. Despite its often misunderstood reputation, marketing can truly be a game-changer when executed correctly. They explored the possibilities and shared some insights based on their experiences. Thus, giving importance to the value of connecting with like-minded individuals and the endless support and inspiration that comes from being part of a community.

QUOTES:

• "We came in and with our approach actually didn't just increase their leads, but actually doubled the close rate on those leads. We tend to focus more on quality. And we also watch how this stuff progresses down the funnel and we make sure it actually closes versus a lot of agencies just generating leads" - Mason Dorner
• "We focus on quality and making sure that they actually close, that they upsell. We follow the whole customer journey, which really sets us apart." - Mason Dorner
• “It (Digital Marketing) is kind of a niche product and it's also a product that requires commitment from the prospect. Even though you take a lot of the heavy lifting off, it is still a commitment. It does still require a lot of follow-through. ” - Mason Dorner
• “If you can't sell your product without ads, you're probably not going to be able to sell it with ads.” - Mason Dorner
• “ I believe that the tide will go out and those that are true creators providing value, contributing and complimenting their brand will still stay standing.” - Sebastian Rusk

SOCIAL MEDIA LINKS

Sebastian Rusk

Instagram: https://www.instagram.com/beyondthestorypodcast/

Facebook: https://www.facebook.com/BeyondTheStoryPodcast/

LinkedIn: https://www.linkedin.com/in/sebastianrusk/

Mason Dorner

Facebook: https://www.facebook.com/MasonGDorner/

LinkedIn: