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Rich Graham
Big Promo CastClaimedEpisodes
Rich Graham
Big Promo Cast
ClaimedA weekly Business podcast featuring Rich Graham
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Episodes of Big Promo Cast
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Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launch
In this episode of the Big Promo Cast, we explore the innovative use of branded merchandise in marketing, featuring Miller High Life's classy anniversary collection, the unexpected craze of movie promotional popcorn buckets, and the viral Trade
Companies are creatively engaging with their audience with branded merchandise.Dunkin' and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What's up wi
Happy New Year! In the first show of 2024, here's what's on tap: Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include
Ep 176 12-16-2023In this episode, we unpack three compelling case studies:Outback Steakhouse's Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not o
We kick things off with Gold Peak Iced Tea's nifty iPhone accessory: we explore how it transforms everyday moments into the coveted 'golden hour' with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things u
Featured Campaigns:Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time.Bush's Beans Introduced merchandise around specific
Fireball Cinnamon Whiskey spices up the conversation with their cheeky sympathy cards for football fans. Snyder's of Hanover brings the festive spirit with their October Fest pretzel-holding contests. Fanatics is under scrutiny for some quality
We're dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty.Oscar
Merch mash-ups: where creativity knows no bounds! On this episode of the Big Promocast, we're dancing with some delightful and unconventional brand collaborations that will tickle your taste buds and surprise your soles (get it, like shoes?).Fi
Natural Light has an oddly intriguing upcycling collab with Sperry, giving your old boat shoes a new lease on life as...can holders? Yeti releases a scorching $400 skillet that's causing a stir (pun intended). Ever thought you needed a crossbod
With National Fried Chicken Day, KFC has dropped a summer merch line that's finger-licking awesome. From beach towels to bucket hats and even fancy Shady Rays sunglasses.Rao's Italian restaurant sauces and their interactive experience? Browse t
In this episode, we dive into exciting collaborations and promotional ideas from top brands like Crocs, Taco Bell, Coors Light, Cholula, and Raising Cane's Chicken Fingers. Crocs and Taco Bell announced a limited-edition Mellow Slide - a perfec
In this episode, we spotlight top brands like Slurpee, Cheez-It, Barilla, and Taco Bell are leveraging merchandise for promotional campaigns. 7-11 Slurpee's rebranding campaign "Anything Flows" — where they use unique merch like pool floats and
We kick off with the collaboration between the geriatric rock band, the Rolling Stones, and Keurig. They launched a 'Start Me Up' iced coffee maker, sadly it's already sold out. The marketing strategy behind it proves the power of unexpected p
Smoothie King's had a unique marketing stunt. They took things to a whole new level by using AI and ChatGPT to create a romance novel. But here's the catch—it's all about promoting their new X-Treme Watermelon Smoothie. The AI even designed the
Ep 162 05-25-2023Quiksilver and Pacifico are back with their second beach-themed collection, featuring items made from recycled materials. Cinemark's new movie swag store offers exclusive Guardians of the Galaxy merch and more. IHOP is brewing
'Trend Jacking' the Royal Coronation with merch. Fans and businesses celebrated the event with quirky merch, from 'Coronation Flakes' to chocolate busts of King Charles. Heinz Ketchup and Uber cleverly joined the coronation buzz.We also look at
Ep 162 05-01-2023Creative merch ideas from brands like Starbucks, Panera Bread, Sweetgreen, and HBO's hit show Succession. Discover how these brands are using unique merch to engage their fans and customers and discover how you can apply these
Exciting merch for marketing campaigns Indiana Jones, McDonald's, Chick-fil-A, and more! From innovative packaging designs to movie-themed merchandise, and from quirky promos like Red Lobster's drip bibs for prom to cool collaborations like Aub
🍻 Budweiser is spinning us right round with their coaster-sized vinyl records, promoting underground artists. Don't own a record player? No worries, you can still jam out on Spotify! Go Bud for supporting indie talent!🤦♂️ Walmart Canada had
Pizza Hut's collab with Chain is worth a mention - they're selling reversible bucket hats that look like their iconic stained glass table lamps. But you can only get them when they drop.The Future King of England finally got the crown, but he's
Ep 158 03-30-2023The New York Yankees have gone viral in Brazil, where the majority of Brazilians don't even know that the Yankees are a baseball team. Benjamin Moore Paint celebrates painting contractors with its trendy new MA®KET clothing lin
Ep 157 03-23-2023We've got the return of a 90s snack, Dunkaroos, and they even came out with some cool new sneakers. Jack Daniels is still fighting the battle against a silly dog toy called Bad Spaniel. The NBA is stepping up their email game b
Ep 156 03-16-2023Former employees of Silicon Valley Bank are selling their old company merch on eBay. I mean, sure, a cutting board with the company logo might seem cool, but do you really want to risk a used one? And don't even get me started
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