Find out what we think about Category Vision in this discussion between Category Management and Shopper Marketing experts Christine Edwards and Neil Hutton. A Category Vision is a future-based activity that considers trends and relevance and th

Generation Z

Jul 10th, 2016 16m 55s

Discover how we are taking a proactive approach towards understanding Generation Z by listening to our team of Shopper Marketing and Category Development experts getting passionate about the next tranche of shoppers now lining up to disrupt tod

Category Management Basics - how to maximise returns

Jun 22nd, 2016 14m 2s

Listen to Big River Solutions’ Category Management gurus on the value of getting the basics right. Category Management has evolved from being heavy duty, expensive, template driven and exclusive to big multinational businesses. Today it is an

How do retailers tempt savvy shoppers to spend without slashing profit margins?

Apr 19th, 2016 15m 39s

Have a listen to the third in our series of popular podcasts.Hear Big River’s Category Development and Shopper Marketing experts Simon Spicer, Jenny Munro and Neil Hutton discuss the evolution of in-store promotion in response to changes in sh

The butcher, the baker, the candlestick-maker

Mar 14th, 2016 16m 26s

Perhaps we haven’t retreated this far but shoppers are certainly not doing the huge weekly shopping trips that were a family event 20 years ago. Listen to experts from the Big Rivers team discuss this theme in our second podcast.Grocery shopp

Discounters...Ignore or embrace

Feb 23rd, 2016 19m 51s

Big River Solutions is committed to being a leading provider of Category Development and Shopper Marketing services. Our range of solutions encompass project resourcing, interim and project management, brand positioning and development, pre and

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