Bobby Machado
BlueprintEpisodes
Episodes of Blueprint
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In this episode of #Blueprint, Bobby answers questions related to reviewing your search terms report in Google Ads (and Bing Ads), whether it is ok to run the same keywords but different match types in Google Ads, lead generation or branding, a
In this episode of #Blueprint, Bobby answers questions related to adjusting bids at the device level in Google Ads, how often you should update old blog content, one impactful way to grow your podcast and much more! --- ** We’re offering Fr
In this episode of #Blueprint, Bobby focuses on small businesses and answers questions about customer life-time value, what to do when you run out of ideas for content, how to know when to hire an agency vs handling marketing in-house and much
In this episode of #Blueprint, Bobby responds to questions about lead generation and what you can do in addition, social media marketing, Wordpress website builders and more! --- ** We’re offering Free Google Ad Account Reviews to help you
In this episode of #Blueprint, Bobby answers questions about SEO traffic and rankings, paid traffic in Google Analytics, why you shouldn't wait to start a social media content strategy and more! --- ** We’re offering Free Google Ad Account
2020 taught us a lot in several areas of life, whether it be personal, professional, or even in the digital marketing world. In this video, we cover our thoughts on the Top 5 Digital Marketing Takeaways from 2020 and what to look forward to in
In this episode of #Blueprint, Bobby answers questions about search and display campaigns, why you shouldn't wait to add negative keywords, how to test ad copy, and more! --- ** We’re offering Free Google Ad Account Reviews to help you unc
In this episode of #Blueprint, Bobby answers questions related to branding and SEO, cheap paid media traffic sources, posting on Google My Business, and much more! --- ** We’re offering Free Google Ad Account Reviews to help you uncover hid
In episode 19 of #Blueprint, Bobby answers whether you should be using Smart Campaigns in Google Ads, his thoughts around Anchor.fm, what real estate agents can do to stand out, and more! --- ** We’re offering Free Google Ad Account Reviews
In this episode of #Blueprint, Bobby answers questions on how to make your Google Ad Extensions appear more often, if you should redesign your old website without risking your search engine rankings, whether you should be deleting old pages fro
In episode 17 of Blueprint, Bobby answers questions regarding scaling back paid search campaigns due to budget, when it is time to redesign your website, is blogging worth it, and more! Bobby answers both curated or user-submitted questions f
In this episode of Blueprint, Bobby shares how to ensure your conversion tracking is working, what to do about low quality scores in Google Ads, and why your cost per click in Google Ads is increasing. Bobby answers both curated or user-submi
If you are wondering how to structure your next video ad, then you won’t want to miss this episode! (along with other great questions and answers). In this episode, Bobby dives into video ads, why you should be using Google Tag Manager, how oft
In this episode of #Blueprint, Bobby answers questions related to running conquest campaigns on paid search (PPC), which negative keyword match types to use, generating leads with social media advertising, and much more! Bobby answers both cu
In this episode of #Blueprint, Bobby answers questions related to small businesses reopening, the importance of Google My Business for local SEO, how to maintain your WordPress website, and much more! Bobby answers both curated or user-submit
In this episode of #Blueprint, Bobby shares tips on how to develop a successful B2B content marketing campaign, strategies for artists looking to increase the exposure of their music on YouTube, and some added advice around innovating your busi
On this episode of Blueprint, Bobby shares insights about how small businesses can navigate their digital marketing efforts around COVID-19. This episode is dedicated to helping businesses in any way possible. Local Business Shoutouts: - MEZC
On this episode, Bobby is asked about PPC Marketing and if it is still profitable. He also goes over Off Page SEO techniques and discusses the advantages of having an agency manage your Google Ads campaigns. Bobby answers both curated or user
On Episode 09 of #Blueprint, Bobby provides answers to some great questions such as how to define your target audience, expanding past general call-to-actions such as “learn more”, and how to go about repurposing your audio content for other me
On #Blueprint Episode 08, Bobby responds to more questions regarding PPC tools, how to increase click rates in Email Marketing and gets specific when asked how to promote a used car dealership on social media. Bobby answers both curated or use
On #Blueprint Episode 07, Bobby dives into methods for generating SEO keywords through keyword research, why he recommends Mailchimp for small businesses and what you can do to lower your bounce rates in your paid media campaigns. Bobby answer
On #Blueprint Episode 06, Bobby shares his latest advice on finding success in content marketing, how to get people to open your email campaigns, which type of digital marketing tools you should be using as a business owner, and much more!. Bo
On #Blueprint Episode 05, Bobby sits down with Signa Marketing’s intern, Chris to answer a few questions he’s recently had since coming on board. Together, they go over SEO, Paid Media and Email Marketing. Submit your own questions @SignaMar
On #Blueprint Episode 04, Bobby sits down with answers to questions we’ve curated based off questions we got from prospects, along with submitted questions from clients and viewers. He discusses 3 main stages to the Customer Journey, On-Page S
On #Blueprint Episode 03, Bobby touches on a list curated and submitted questions from clients and viewers. We drill into paid search, the importance of social media and how you can get started on YouTube to generate awareness of your business
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