Chief Digital Officer Bill Bradford’s career started at West Point and has spanned the tech/media revolution, through Oracle, AOL, Yahoo, Hulu, Fox Broadcasting and now Beachbody LLC – that’s right, the health and fitness company that has brought you such programs as P90X and Insanity. Bill talks to us about the new BeachBody On Demand subscription service that he helped to launch, as well as his time on the development team for Hulu and spearheading digital media at Fox.

This episode is for workout junkies, fitness geeks, the swole and those who wish to be – as well as anyone interested in how personal fitness is moving into the future.

We’ve said it before, but it can’t be said enough: We owe our deepest gratitude to all of you who have subscribed, continue to listen, offer feedback and iTunes reviews, encourage us, and promote the growth of Blurred Radio. You’re our inspiration!

In This Episode:

• 0:55 – From West Point to Beachbody
• 9:30 – Getting Hulu off the Ground
• 13:30 – Taking Beachbody Onto the Internet
• 17:45 – DVD Model vs. Digital Streaming Fitness
• 19:00 – Career Lessons from the Tech/Media Revolution
• 23:03 – The Mission and Culture of Beachbody
• 25:55 – Beachbody Brand is about More than Fitness.
• 28:45 – Competition and Marketing for Beachbody On Demand
• 30:30 – Coaching and Support Networks
• 32:45 – Digital Coaches and Artificial Intelligence
• 36:45 – Beachbody On Demand Platforms – Digital, Mobile, Browser, Chromecast
• 38:20 – Emerging Technology, Virtual Reality and Fitness Content in the Future
• 35:00 – 39:15 – How Bill Bradford Develops his Whole Self

Links:

• 1:30 – West Point Military Academy
• 3:25 – America OnLine
• 6:30 – Yahoo!
• 9:30 – Hulu
• 13:30 – Beachbody
• 28:45 – Daily Burn
• 30:30 – Team BeachBody
• 44:15 – Beachbody On Demand

We’ve said it before, but it can’t be said enough: We owe our deepest gratitude to all of you who have subscribed, continue to listen, offer feedback and iTunes reviews, encourage us, and promote the growth of Blurred Radio. You’re our inspiration!
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