Usage of color and fonts can communicate your brand without words. Be thoughtful and intentional with their use rather than just “picking your favorites.”
Top Color Usage in Marketing and Brand Identity:
Think: Chanel
Think: Target, Coca-Cola, CNN
Think: Sprint, National Geographic
Think: Fanta, Harley Davidson
Think: Mercedes Benz, Apple
Think: Hallmark, Yahoo
Think: Starbucks, Whole Foods
Think: UPS, J.P. Morgan
Choosing a typeface:
Kerning: spacing between letters
Tracking: spacing between groups of letters rather than individual letters
Leading: spacing between baselines – line spacing
Intentional grammatical deviation for emphasis
Resources Discussed in this Episode:
Also Discussed in this Episode:
Episode 8 – Design Identity:
Choices: Colors & Fonts
The post #9 – Design Identity: Choices: Colors & Fonts appeared first on Blaze Experts.
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