Your image depends on cohesion…not only in your messaging but also in the way your brand is depicted in all of your communications and promotions. From Instagram to In-Person Appearances, your imagery says a lot about the work you do

#10 – 360º Brand Engagement

Dec 18th, 2018 18m 41s

360º brand goes beyond your external image and reputation. It looks at the internal impact of the brand, too. From greeting to goodbye, your customer’s journey is determined by infusion of your brand throughout every interaction.

#9 – Design Identity: Choices: Colors & Fonts

Nov 27th, 2018 31m 45s

Usage of color and fonts can communicate your brand without words. Be thoughtful and intentional with their use rather than just “picking your favorites.”"Colors…translate some sort of energy. If there is a particular energy th

#8 – Logo Logic

Nov 6th, 2018 22m 8s

Your freakin’ logo is probably the most visible and recognizable symbol of your brand, so we spent some serious time dreaming up the design for ours. Whether you are thinking about a DIY logo or you plan to direct a professional to de

#7 – Paint the Picture. Then Tell the Story.

Oct 16th, 2018 20m 30s

Even your words should paint a picture in your dream customer’s mind’s eye.What story is your brand telling?"Some businesses miss their style because they are grounded in stereotypes."Topics Discussed in this Episode:

#6 – When is it Time for a Brand Refresh?

Oct 11th, 2018 22m 34s

Brand can be like last year’s outfit. Try it on and see if it fits. Some styles are timeless while others are trendy. When looking at your brand inside and out—from its design identity to its message—has it evolved with you? Here’s a

#5 – Are You a Machine?

Oct 9th, 2018 22m 16s

When you first embark on building your business, you don’t stop until you drop. Driven by passion, you resemble the energizer bunny…going and going and going. Is burnout knocking on your door? Do you know when to say when? How can yo

#4 – Small Business Brand Success

Oct 4th, 2018 20m 4s

Your heart and your head determine your business (and brand) direction. If you force yourself to take action and do the work, behaviors will change and you will begin to see the results.“If your internal treatment of your ideal custo

#3 – Positioning Association

Oct 2nd, 2018 20m 50s

Blaze uses positioning association to help you clarify the look and feel of your brand as part of the Blaze Method of 360º Brand Engagement. Positioning Association helps you step away from your brand and get clarity by looking at you

#2 – Spark Creativity

Oct 2nd, 2018 22m 9s

Bud and Jeffri-Lynn are talking about getting unstuck when inspiration is reluctant to strike. How do you access your creative mind, jumpstart, and get the ideas flowing? Here are 9 Ways to Spark Creativity.