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피카소와 헤밍웨이 등 전설적인 예술가와 창작자들이 사용한 노트로 알려진 몰스킨의 역사는 1995년 이탈리아 밀라노의 한 디자이너가 ‘예술가의 노트’라는 콘셉트를 걸고 단종된 과거의 노트를 복각하며 시작되었습니다. 이후 몰스킨은 ‘쓰이지 않은 책’이란 슬로건을 내걸고 동시대의 유명 인사와 예술가, 혁신적인 사업가들의 창조적 열망이 담긴 노트라는 브랜드 이미지를 구축, ‘노트업계의 뉴 클래식’으로 독자적인 입지를 다져왔습니다.
1996년 조니 요한슨과 세 명의 크리에이터가 단돈 1만 유로를 들여 설립한 아크네는 스웨덴 스톡홀름에서 작은 광고･디자인 에이전시로 시작했습니다. ‘새로운 표현을 창조하고자 하는 열망(Ambition to Create Novel Expression)’의 줄임말인 아크네는 그 이름에 걸맞게 원하는 일을 자유롭게 하는 창작 집단의 성격을 띱니다. 어느 날 100벌의 청바지를 만들어 스톡홀름을 대표하는 데님 브랜드가 됐고, 2006년부터
세계 곳곳에 지사와 통신원을 두고 정치, 사회, 문화, 글로벌 뉴스를 직접 취재해 브리핑하는 은 잡지의 힘이 쇠퇴하던 2007년 타일러 브륄레가 창간한 런던 기반의 월간지입니다. 신문과 단행본, 여행 가이드북 등 아날로그 형태의 매체를 꾸준히 발행하는 것은 물론, 24시간 온라인 라디오 같은 디지털 플랫폼의 론칭과 숍·카페 등의 유통업으로도 비즈니스 영역을 다각화하며 독자와의 접점을 넓혀왔습니다. 이를 기반으로 양질의 고객층을 확보한
1932년 벌목꾼들을 위한 작업용 로거 부츠를 제작하며 시작한 대너는 오리건주 포틀랜드를 기반으로 성장해 왔습니다. 워크 부츠 영역에서 쌓아 올린 독보적인 제품력을 바탕으로 아웃도어 및 패션으로 영역을 확장하며, 대너는 85년간 브랜드의 근간을 이룬 크래프트맨십을 고집스레 지켜내고 있습니다.
미국 북서부 오리건주에 자리한 포틀랜드는 풍요로운 자연으로 둘러싸인 중소 도시로, 나이키와 컬럼비아 스포츠웨어 등의 대형 아웃도어 스포츠 브랜드 본사가 자리해 있으며, 잡지 문화에 새로운 반향을 일으킨 , 스페셜티 커피 신의 주역인 스텀프타운 커피 로스터리가 탄생한 곳입니다. 뉴욕이나 런던 등 여느 거대 도시처럼 유명 건축물이나 트렌디한 쇼핑 지구는 없지만, 지역의 전통 기술과 재료를 통해 만든 물건과 작품, 개인의 삶의 방식이 그대
Founded by Gen Terao as a one-man-company, Balmuda changed its name to “Balmuda Co., Ltd.” in April 2011 after the success of its premium electric fan “GreenFan” and has since introduced home appliances with unique features and restrained aesth
Conceived in France in 1900 by tire company Michelin to encourage automobile traveling and thus the sales of Michelin tires, restaurant guidebook Michelin Guide has been a leader in popularizing gourmet culture for over a century. Preserving tr
Apple’s music streaming service Apple Music was launched in June 2015. Equipped with playlists curated by Apple Music editors and radio stations featuring prominent DJs, the service serves as a platform for accessing high quality music in the m
Recognizable by the signature four white stitches and blank tag, celebrated French fashion brand Maison Margiela made its debut in Paris in 1988. Founder Martin Margiela shied away from the spotlight, choosing anonymity over celebrity and ‘we’
Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 dif
Founded in New York in 2010, workspace and community company WeWork was built on the business model of taking out a lease on an office building, splitting it up and renting it out to startups and small companies. Now, with more than 80,000 memb
As the male equivalent to women’s e-commerce platform Net-a-Porter, which started with the idea of bringing the luxury shopping experience to the online realm, men’s e-commerce destination Mr Porter was born in London in February 2011. Armed wi
Seoul is the capital city of South Korea, the once war-torn country whose electric path to industrialization made other developing countries pale in comparison. Now home to nearly half of the nation’s population, this intensely populated city w
Started in 1997 in Silicon Valley, Netflix was dubbed the icon of American popular culture following the success of its DVD-by-mail operation. 10 years after the DVD-era, during which the Netflix-logo-emblazoned red envelopes reigned supreme, N
In 2008, three young entrepreneurs founded Airbnb, a community marketplace for people to monetize their extra space. With more than 2 million listings in myriad cities across the world, the Airbnb of today has grown into a multibillion-dollar c
Founded in 1961 in Bronx, New York, Häagen-Dazs has generated a lot of ink over the years with its Northern European-inspired naming strategy. Its creamy texture and deep flavours catapulted Häagen-Dazs to the ice cream of choice for leading re
The rich and colorful history of Pantone dates back to 1963, when the young Lawrence Herbert created the Pantone Matching System(PMS) after buying out a small commercial printing company in New Jersey, USA. By assigning a number to each color,
The history of L’Occitane dates back to 1976 in the vibrant city of Marseille, wherein the young Olivier Baussan began producing soaps that were inspired by folk medicine from the French Provence. Under Baussan’s vision, the company continued t
Recognized today by its iconic checkerboard slip-ons and ‘Off the Wall’ slogan, Vans was able to separate its path from that of other sneaker brands by spending the last several decades building up a unique brand identity. In the early 1970s, V
Recognized today by its iconic checkerboard slip-ons and ‘Off the Wall’ slogan, Vans was able to separate its path from that of other sneaker brands by spending the last several decades building up a unique brand identity. In the early 1970s, V
Much like the fall of the Berlin Wall- the defining symbol of the thaw of the Cold War- Berlin is a city where borders are crossed and prejudices are torn down. Treading across and blurring perimeters of commerce and art, high culture and low c
The first Star Wars film was released in 1977. Over the past four decades, this chronicle of galactic war and adventure has established itself as an American pop culture icon, generating tremendous revenues and attracting an enormous fandom acr
Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex createda completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s,
Started 600 years ago in a small Italian townnear the Dolomites, San Pellegrino pioneered the concept of “dining water” when they infused natural carbonation in mineral water collected from a local spring and bottled it. Since then,the brand ha
Started as a small radio manufacturer in Melbourne, Australia, Breville expanded into the kitchen appliance industry with the launch of their hugely successful sandwich toaster in 1974. Through continuous refinement of the design and functional
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