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Interview with Ogilvy's Melissa Attree on influencer marketing

Interview with Ogilvy's Melissa Attree on influencer marketing

Released Thursday, 11th April 2019
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Interview with Ogilvy's Melissa Attree on influencer marketing

Interview with Ogilvy's Melissa Attree on influencer marketing

Interview with Ogilvy's Melissa Attree on influencer marketing

Interview with Ogilvy's Melissa Attree on influencer marketing

Thursday, 11th April 2019
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This week, Craig and Dean chat Fyre Festival, responsibility, collaboration and all things influencer marketing with Ogilvy's Melissa Attree in this really interesting and robust debate about what not to do, and what to do, to get the most out of influencer campaigns.

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Brand Famous

Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

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