Influencers are a rising trend in brand licensing, which makes perfect sense considering they have the same mass level exposure and aspirational connection with consumers as many successful celebrities who license (such as Jessica Simpson or Sa

Fees, Guarantees and Royalties

Jul 12th, 2020 22m 13s

In this episode of Brand Plus Brand, Julie shares her thoughts and advice on one of the most common questions she gets asked about licensing: When to ask for fees vs. royalties, and How do I know how much to charge? Julie walks you through the

Robyn Miller + Tiny Prints

May 5th, 2020 23m 32s

When Robyn Miller decided on a whim to show her side-hustle line of birth announcements at the New York Stationery Show, she never dreamed that she would walk away as one of the first designer licenses for a little startup named Tiny Prints. C

5 Things That Will Set Your Creative Business Up For Success

Mar 4th, 2020 26m 22s

Looking back almost 20 years, in the early days of building my own creative licensing agency, I can identify 5 things that really set me up for long term success. In today's episode, I share those 5 things with you.If you want to create your

The Prosperity Game

Feb 26th, 2020 17m 42s

In today's episode, I share a tool I find helpful called The Prosperity Game that was created to help you get in alignment with your goals. think this is a helpful exercise for anyone who is starting a creative business or feeling stuck, or an

8 Reasons Why Brand Licensing is a Brilliant Business Model

Feb 25th, 2020 25m 48s

Are you unsure about how licensing can benefit your brand? Over my 20+ year career in licensing, I have had these same misgivings about the licensing business model. In this episode, I explain why becoming a brand licensing agent was one the b

Lemonade out of Lemons

Feb 5th, 2020 16m 31s

Welcome to the Brand Plus Brand podcast. I'm Julie Turkel, the host and co-creator of the Brand Plus Brand licensing class. In this episode, you get to know me as the founder of a brand licensing agency. I describe how licensing, like marriage

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