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Brand USA Talks TravelEpisodes
Brand USA
Brand USA Talks Travel
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Episodes of Brand USA Talks Travel
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Jessica informs us that 97% of travelers want their travel dollars to have a positive impact in the communities they visit. To understand where sustainable tourism is headed, we cover global trends at the intersection of travel, philanthropy,
Join Chris for a ride in the Brand USA Talks Travel Time Machine as he reflects on challenges and accomplishments during his tenure as CEO. Mark also surprises Chris with comments from friends, who recount inside stories about times together.
Hear from Kate Fox, Executive Director at the Massachusetts Office of Travel and Tourism, on participating in the Media Marketplace at IPW, working with other destinations, and optimism in travel and tourism.
U.S. destinations can learn something from Tampa, Florida about leveraging unique strengths and partnering with neighboring cities. From their acclaimed airport, to becoming a Michelin Guide city, to the DMO's very own beer & branded scent, Mar
Mark is joined by Lucio Rossi, a 30-year veteran of Italian travel journalism. Lucio offers his take on Italian perceptions about the United States, the current state of travel journalism in Italy, and promoting visitation to the USA's lesser-
Mark sits down with Audrey and Casey to hear stories about Brand USA's recent MegaFam from Canada. We also get an update about Air Canada and details about Brand USA’s Canada Connect. Audrey Tanguay Beaudette is Air Canada's Manager for Globa
Following IPW's much-anticipated tradition of a private Broadway show at lunchtime, Mark sits down with Bob Hofmann to learn about Broadway Inbound’s backstory, and how the organization works with tour operators and travel agents to showcase th
Mark and Macharia cover the latest on the Visa Waiver Program, Global Entry, and Mobile Passport Control, as well as rules concerning travelers from Cuba and Hungary. We also get a rare taste of Macharia's legendary karaoke prowess. Macharia
Did you know that San Antonio is home to the only ultra-accessible theme park in the entire world? Marc Anderson, President and CEO of Visit San Antonio, shares insights on the effects of hosting IPW in 2023, as well as the city's DEI efforts
To learn how visitors from various countries are returning to the USA, Mark chats with Brand USA’s Chief Marketing Officer, Staci Mellman, and Jackie Ennis, Vice President, Global Trade Development. Hear the latest visitation stats and some ve
Hear about Visa wait times, innovation in the approval process, and the latest Visa statistics from the Federal government. Brooke Wehrenberg is The Department of State's Visa Office Outreach and Inquiries Chief.
Mark meets with Adam Burke, CEO at Los Angeles Tourism & Convention Board, to go behind the curtain for IPW 2024. They also discuss the approach to marketing L.A.’s many cool neighborhoods, obtaining one more night of visitation, and showcasing
Broadcaster André Coutinho has advice for destinations regarding group trips for journalists. André also offers an insightful look at how Brazilians perceive and navigate America's diverse destinations, from discovering hidden gems to breaking
Liz shares milestones from her 20-year Travel South journey, discusses the organization’s pioneering adoption of Tourism Exchange USA, and provides insight into her innovative approach to strategic storytelling efforts.Liz Bittner is CEO of T
In our inaugural IPW 2024 episode, Geoff Freeman, CEO of U.S. Travel expounds on the organization's mission to address challenges and seize opportunities in accelerating the growth of intentional tourism. Mark and Geoff also discuss Chris Thomp
It's only fitting that Mark turned to AI to come up with the perfect questions to ask Chris Donahoe, Executive Vice President and Head of AI Strategy at Edelman Smithfield. The two dive deep into the current state of AI, including "invisible" t
Mark meets with Oklahoma's "State Director of Fun" Shelley Zumwalt to discuss getting younger tourists interested in experiencing the iconic highway, how Oklahoma is working with other states to promote the centennial, and why Shelley was recen
Are you ready to give back to the travel industry and local communities? Mark meets with Greg Takehara, CEO of Tourism Cares and founding member of The Future of Tourism Coalition, to discuss how you can participate in good work. They also co
From our friends at Skift, host Miguel Neves explores four diverse destinations, speaking with Tommy Woods, Travel Texas; Jim McMichael, Las Vegas Convention and Visitors Authority; Tara Miller, Destination DC; and Martha Sheridan, Meet Boston.
We’re excited to introduce you to Aimee Misako Gabel, U.S. Travel’s newly hired SVP, Events and Education. After a quick chat with Aimee, Mark grills Michael Martin about this year’s IPW activities, networking, and maximizing your time at the
Get your first look at DI's annual convention, slated for July 16-18 in Tampa, Florida, including key sessions, new themes, and a glimpse into the CEO lounge. Mark and Don also discuss DI's recent study, "Destination Promotion: A Catalyst For
For the final installment in our special series celebrating Women's History Month, Brand USA's CMO Staci Mellman meets with Claire Irvin, Head of Travel at The Times and The Sunday Times in the UK. They cover the role of AI in journalism, how t
For our fourth special episode celebrating Women's History Month, guest host Staci Mellman meets with Stephanie Young, President, Disney Vacation Club, Adventures & Expeditions, and Disney Institute for Disney Experiences. They discuss how Dis
In our third episode celebrating International Women's History Month, guest host Staci Mellman meets with Sarah Lehman, CEO of Zartico, to discuss their mission of empowering destinations through informed, data-driven decisions. They also exam
In our second special episode celebrating International Women’s History Month, guest host Staci Mellman and Ellen Davis from U.S. Travel delve into the fascinating intersection of retail and travel, discussing how these industries influence and
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