Can you still have a brand that lets you be you, that is flexible and lets you still have fun? The answer is absolutely yes. Today we are diving deep into this because this is where I see a lot of designers and studios fall down. When your brand feels restrictive, it can start to feel suffocating. Some people need that clear direction with boundaries and guidelines to follow, and then there are other people who want some boundaries but they also want the permission to be able to break the rules a bit and do things their way. This episode will give you the tools to approach this so that you don’t feel restricted within your brand.

What I cover in this episode:

• Why your brand needs boundaries
• How your short term AND long term goals can help you be you
• Preventing the need for a rebrand in the future
• Ways to infuse your personality into your brand, even when you have a business and not a personal brand

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

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