On today’s episode, we welcome Amy Merrill. When it comes to brands leading the way in using what they do to create social change, Amy and her brand, Plan C, are the real deal. Amy talks about the opportunities and challenges Plan C has found in providing information and access to women who’ve been deprived of their personal choice. Branding, social mission, and creativity collide in a fascinating conversation.
 

00:24 - Amy Intro

01:35 - Amy's Story

14:41 - Making world changes in a capitalistic society

17:49 - How did Plan C come about?

24:47 - US background compared to other countries

30:02 - Complexities of working with each state

36:50 - Bigger goal for the company

44:44 - How do you get the message out via the brand

47:43 - Does "C" have another meaning

51:01 - Formerly Alien

54:27 - How can you find Amy and Plan C

Additional Resources: 

Amy Merrill
https://www.eyesopendesign.com/about
https://www.linkedin.com/in/amyjmerrill/
instagram.com/amyjmerrill

Plan C

https://www.plancpills.org/
instagram.com/plancpills

Formerly Alien

https://www.formerlyalien.com/
Formerly Alien on Spotify
instagram.com/formerlyalien

The NYT podcast Amy referenced on the story of how abortion became a politically conservative issue:https://www.nytimes.com/2022/05/07/podcasts/the-daily/roe-v-wade-supreme-court-jane-roe.html