Brilliant decisions, a great culture, and really smart people are the reason Best Buy has thrived during the great migration to e-commerce. That and smart people like Bruce Bildsten. Bruce has built a world class in-house agency and now produces work as good as any you can find in the biz. In today’s episode, he talks about what makes a great in-house agency, creative person, and brand.
 

00:18 - Bruce Intro

02:02 - Moving out of the "Silver Age" and going in-house

05:47 - What are the challenges of moving in-house

10:40 - Is it possible to have the same type of career if you're in-house

16:23 - Best Buy's comeback

20:33 - Articulation of Purpose

25:42 - Brand Iconography

27:18 - Tone of Voice Articulation

29:03 - What have you learned being on the inside at Best Buy that you would take back to the agency world

32:29 - BMW Films

37:23 - Should you get the warranty?

37:46 - What Best Buy work should people check out?


https://bestbuy.box.com/s/kiii5k51j21r29apuwt9yc5uviqlbmtw