Episode four of season three features Beth Probst, owner of At The Core, LLC, and Alicia Mowry, the public information officer for the Delaware Area Career Center in Central Ohio. Beth is making her second appearance on the podcast (season one, episode one) and joins Alicia to discuss how they built a partnership to engage parents and the community to help overcome a long-standing stigma--in this case the stigmas that have long stuck to career-technical education--and increase enrollment and the image of the Delaware Area Career Center. This conversation showcases how schools can reach unreachable audiences and create influencers in your community and can be applied to any educational organization with a problem to solve. These two have been perfecting the social science behind combining grassroots efforts with technology to engage their community and it is paying off. They are “feeding” parents with information, resources, and a connection to something they haven’t necessarily been exposed to, and this grassroots, personalized effort is helping to solve the problem of parents who are starved for knowledge as to how best prepare their students for life after high school.Visit At The Core online at https://www.gettingatthecore.com/Visit the Delaware Area Career Center at https://www.delawareareacc.org/Breaker Society is sponsored by Smore, professional communication tools for professional educators. Visit Smore online at http://smore.com/breaker Breaker Society is a production of Purposeland, a strategic and creative consultancy serving clients who serve students. Visit Purposeland online at http://purposeland.us