Cybersecurity Marketing Society
Breaking Through in Cybersecurity MarketingEpisodes
Episodes of Breaking Through in Cybersecurity Marketing
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This week, get ready to laugh until it hurts because we might just have our funniest episode ever. Earthquakes and spreadsheets are the names of the game as we welcome Pam Cobb, the hilariously jet-lagged (for this episode, not permanently, fol
This week, we are talking about all things cybersecurity events with Jasmin Ozeri, Strategic Events Manager at Wiz. While co-host Maria Velasquez couldn't join us, host Gianna Whitver explores how Jasmin brings creativity and strategic thinking
Today, the one and only Gautam Mehandru, CMO at Illumio, joins Maria and Gianna! In this episode, we crack open Gautam's playbook as he shares his insights and guides us through the complexities of marketing in cybersecurity. We'll explore ever
What if there was a browser designed as an enterprise workspace from the outset? Imagine integrating all essential tools—spanning security, IT, and productivity—directly into the workspace where people operate. That is exactly what Island does,
"Social media in cybersecurity is like walking a tightrope; you're balancing between being serious and injecting just the right amount of light-heartedness to crack a smile. That's how you get people to listen." - Matt Mullan This week, we're
Enter the Cyber Guardians Galaxy! Yes, you heard that right! A universe where every byte and bit is a star in the digital cosmos, and lurking in the vast expanse are cosmic threats, darker than the void of space itself. But fear not, for we hav
Prepare to laugh until your stomach hurts with our most hilarious episode yet, featuring the one and only theater kid turned cybersecurity guru, Kayne McGladrey, Field CISO at Hyperproof. Join us for a rollercoaster of emotions as we dive into
It's refreshing to hear, especially in the world of AI, that the human element remains crucial. "There's no such thing as B2B marketing; it's B2H: Business to Human," because ultimately, humans are the ones making the decisions, says our guest,
The author of the viral cyber bestseller Cyber for Builders joins us today! If you ever wanted to write a book, but couldn’t overcome time constraints, procrastination, or even resources, then this episode is tailor-made just for you. Meet Ross
Just like Beyoncé transformed adversity into triumph with her iconic album, Lemonade, our guest this week masterfully turns lemons into the sweetest lemonade. In an economy where the mere thought of a layoff can be scary, thinking about the nex
Nearly 1.2% of all emails sent are malicious, which translates to 3.4 billion phishing emails daily. For every 4,200 emails sent, 1 would be a phishing scam. Dennis Legori, the Associate Director of Security Awareness and Digital Communications
In today's episode, Gianna and Maria are joined by a seasoned CISO from NetSPI, Joe Evangelisto. Joe shares his insights into the cybersecurity industry's challenges AND his passion for baking! Stay tuned to hear what organizations he recommend
This week Gianna and Maria are joined by Benjamin Bohman, CTO and Founder of Stratishield AI. Benjamin has a background that includes cybersecurity engineering and evangelism, emphasizing the importance of understanding business outcomes in cyb
Mishaal Khan, a serial entrepreneur, author, security expert, and VC shares his journey, from growing up around computers to becoming a cybersecurity expert and author of the book "The Phantom CISO." Listen to hear insights from the security pr
This week, we announce that the Cybersecurity Marketing Society’s Breaking Through in Cybersecurity Marketing podcast is joining the CyberWire network, powered by N2K. Yes, you heard that right! In this episode, hosts Gianna and Maria are joine
This week Gianna and Maria are joined by Mitch Mayne, Cybersecurity communicator and incident responder. Mitch talks about his career journey, and his philosophy on storytelling in cybersecurity while weaving in an important conversation about
In this episode, Cybersecurity Marketing Leader and Former Security Researcher, Corin Imai, joins Maria and Gianna to discuss the individual contributor vs. head of marketing and influencer marketing relationships.Corin has been both head of
In this episode, Dean Pe'er, Head of Product Marketing at Entitle, joins Maria and Gianna to discuss his viral meme.Several months ago, Dean posted a meme on LinkedIn about admin privileges, which promptly went viral. Within four days of the
In this episode, Andy Tzortzinis, product positioning and messaging mentor, joins Maria and Gianna to discuss product marketing.Andy’s introduction to cybersecurity was several years ago as the Director of Marketing for a small startup where
After about 90 podcast episodes published on Breaking Through In Cybersecurity Marketing, we are walking down memory lane with our very first episode ever!Gianna and Maria are joined by self-proclaimed “accidental CMO,” Tyler Shields, Vice Pr
CyberMarketingCon2023 has wrapped, and we are so grateful for the support we received from our speakers, sponsors, volunteers, and attendees. The week was jam-packed with networking and education, from demand gen and AI to CISO perspectives and
Layoffs are always stressful. You can never truly be ready for it, but you have to pick up the pieces after it happens. During our podcast hiatus for CyberMarketingCon2023, we are replaying the “Life After Layoff With Amy Fair” episode. Our ho
Social media gives us different ways to market, from influencers to gifs, or videos. You can use whatever is at your disposal to boost your company’s social media marketing strategies. In this replay session from CyberMarketingCon2022 speaker
In this episode, Charles Gold, Chief Marketing Officer at ThreatConnect, joins Maria and Gianna to discuss why CMOs fail or succeed. To begin, Charles shares his background in running global marketing organizations. He even started a technolo
When you think humor, comedy, LOL, or even LMFAO if you are fancy, cybersecurity isn't typically the first thing that comes to mind. But who says talking about ROI, demand gen, and marketing has to be boring? Humor exists in everything, and wit
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