INTRO: Everyone is talking about it, the recession is here. Let's shift our mindset from a place of fear to a place of being informed and having a plan in place to weather the storm! In this episode I share some ways that we can be proactive in our Bridal Beauty Business.

LINKS:

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SHOW NOTES:

1. We’re not going to Pull Back we’re gonna harder!

• Invest in more marketing
• You need more EYES on your business
• Let’s talk about your Conversion Rate for a second
• What is a Conversion Rate?
• This is why you need more eyes on your business, more inquires coming into your inbox will always equal more bookings
• If your conversion rate is 50%, let’s say you get 10 inquiries this week, you can expect to book 5 of those. Let’s say it’s 20 inquiries and you book 50% that’s 10 new bookings. The more inquiries you get the more you book.
• Here’s the best part! You can increase your conversion rate! Instead of booking half, 50% of your inquiries, what if you can book 60%, 80%?
• You CAN increase that percentage by spending time fine tuning your brand, your reputation and your client experience
• This is how important having a brand and a legit system is!!

2. Spend your time wisely

• Focus on result producing activities, working closest to the dollar
• What are the tasks you do in your business that leads directly to money in the bank?
• Take a minute to think about what’s WORKING well in your business, then DO MORE of THAT, invest more time and energy in that
• Follow up: Create a follow up system
• How much money are we leaving on the table by NOT following up?!
• In the same manner, how much are we leaving on the table by not offering upgrades?
• Do you have an additional service you can offer on the wedding day?
• Maybe a package that includes more time with you or an option for touch ups later?

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