Join Danielle as she speaks to Simon Ward, CEO of ITG (Inspired Thinking Group). Simon shares his journey of founding ITG and discusses the importance of brand building and achieving marketing excellence. He highlights the need for businesses to identify and solve problems in the market, as well as the significance of having a strong company culture and passionate team. Simon also touches on the challenges faced by businesses in the current market, such as budget cuts and the impact of AI. He emphasises the importance of staying ahead of the curve and embracing new technologies while maintaining integrity and a focus on sustainability. Overall, this episode provides valuable insights and strategies for building better brands in today's ever-evolving business landscape.

KEY TAKEAWAYS

• ITG focuses on building brands with a creative approach and strategy, putting strategy at the heart of thinking.

•  Innovative marketing solutions have been one of the key ways ITG has generated success, such as the Missions and Motivations Engine, which generated significant revenue for Wickes.

• Simon prioritises the well-being of his employees and ITG has been recognised as the UK's Wellbeing Company of the Year.

• The company is committed to sustainability and has implemented a sustainability program, including planting a million trees.

• ITG embraces AI technology and has its own AI coding business, using AI to enhance its services and stay ahead of the curve in image and text creation.

BEST MOMENTS

"Richard Branson has the same mentality and strategy"

"We're on a mission to help as many people as possible start and build stronger brands so they can create happier, healthier lives for themselves and those around them."

"We have a complete sustainability program here. We have, I think, the Good Human Manifesto, which is… Do you know that off by heart? Yeah, I do. Yeah. Or pretty much, because I helped to write it."

"AI will help to bring different things forward. So you got to jump on the, you don't need to obsess about it. It's not going to change the world so much that we can't live anymore. We have to coexist with it."

"The way to my heart. Anything my daughter does gets a big tick in the box. Always melts me."

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Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.

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