On this episode of Built to Stay we interview Zack Oates. Zack has been a part of multiple start ups, winning multiple business competitions and gaining high publicity at a young age. Zack started Ovation which helps brick and mortar businesses to engage with, bring back, and receive real feedback from loyal customers.

• Introduction to Zack 1:22
• Ovation 12:29
• Engaging Customers to Brick and Mortar Businesses 15:03
• Mistakes that entrepreneurs make with customer experience 19:34
• How to capture feedback and turn a bad situation good 32:16

“These unhappy customers have the highest likelihood of becoming loyal customers. So if you have a dissatisfied customer, you have a 70% chance of turning that into a loyal customer if you can resolve that concern quickly.”