Derek Lewis
Business Book PodcastEpisodes
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An eye opening podcast on how to sell more books in places you would never think to sell. Brian Jud, an executive director at the Association of Publishers for Special Sales describes non bookstore marketing, selling to retailers, non-retailers
The Wizard of Ads was one of my virtual mentors when I began copywriting and has continued to be a man I admire as an entrepreneur, artist, and gem of a human soul.It was my privilege to have him on the show to talk about how the masters appr
Jane Friedman is one of the most well known and well respected professionals in the publishing industry today. She's the author of Chicago Press's "The Business of Being a Writer" as well as "The Authors Guild Guide to E-Publishing." She writes
Entrepreneurs and publishers often clash. Publishers are looking to sell a mass-market commodity product, whereas entrepreneurs like to play in the sandbox. Then there's David Hancock, founder of a publishing house with an entrepreneurial appr
It's my genuine pleasure to interview my own ghostwriting mentor, Claudia Suzanne. She is the most experienced ghostwriter in history (that we know of), with upwards of 150 (!) "invisible credits" to her name. She's the creator of the Ghostwrit
Matthew Pollard talks about how he chose his publisher, what it's like to work with a literary agent, why he needed a ghostwriter, and how he's already marketing his book.
Clothier Jack Mitchell authored one of the best business books I've ever read. I still use it as an example of a book "done right" to authors. Learn what sparked his book "Hug Your Customers," what it's done for him and his business, and how it
Few people know how to successfully market their book: Joanna Penn is one of them. An author in both fiction and non-fiction, she takes us through what author marketing looks like today.
Sally Haldorson is a bona fide business-book lover. She serves as the General Manager of 800-CEO-READ, one the premier companies in the genre. Not only does she know the industry inside and out, but she's also a writer herself, having co-author
Mignon Fogarty—better known as "Grammar Girl"—is helping our generation fall in love with writing. The creator and host of an immensely popular podcast, she is also the author of a number of books on writing, including Grammar Girl's Quick and
Ray Bard is the founder of the business publishing house Bard Press.Over the last 30 years, half of Bard Press's books have been on bestseller lists, including The ONE Thing with over 1 million books sold and the all-time bestselling sales boo
Authors experience common fears: lack of confidence, rejection, and criticism, to name a few. Derek shares his thoughts on how to face them head on and push past those blocks that keep us from doing our work.
Daniel Steven is an intellectual property rights attorney. He represents all aspects of authors and people in media and intellectual property. Author of four books, Dan previously worked as a book editor and publisher.Listen to this podcast a
Michele DeFilippo is an indie book publishing mentor who educates authors on better self-publishing, and author ofPublish Like the Pros. She’s also owner of 1106Design, which was recently named as the only full-service book design firm recommen
Ed Gandia is co-author of The Wealthy Freelancer and Business Coach and Strategist for freelance Writers and creative Professionals. He and his co-authors leveraged their existing businesses to write, publish and market their book at a time whe
Your book title can help make or break book sales. Derek explains why authors should invest time in creating the right title for their book and audience. He describes the criteria he uses to evaluate titles, some of the pitfalls authors face, a
Author Jack Covert is founder of 800-CEO-READ, a firm that helps authors navigate the world of book sales. From advertising and promotion to shipping and customization, they help authors understand the marketplace and make the best decisions fo
Cynthia Zigmund is founding president of Second City Publishing based in Madison, Wisconsin. She represents business authors and works with them through the all phases of the publishing process. Her firm has sold a number of business bestseller
Writer’s block is normal and is something any writer can overcome.Derek takes us through the five steps he uses to ghost write several books a year and coach aspiring authors to write their own books, virtually eliminating writer’s block.
Jeniffer Thompson and Derek Lewis cover everything from book trailers, brand building, author platform development, and printing for self-published authors.
Tanya Hall is CEO of Greenleaf Book Group, a hybrid publisher. Named to Publishers Weekly’s 2015 list of independent publishers with the most growth in sales, the company bridges the gap between traditional publishing and self-publishing by off
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