0:32

Well , today hasn't really gone my way . Yeah

0:35

, I just started working with a marketing agency

0:37

and my team has

0:39

been going through the sales training They've been doing pretty

0:41

well and just learning

0:43

nine-step sales process how to work with leads

0:46

. And I've hired an

0:48

agency to basically create ads

0:50

, book the appointments , and all my team has

0:52

to do is focus on closing those dates that come

0:54

in . And

1:01

I'm frustrated because when I met with the sales reps from the agency , like , yeah , we'll get you

1:03

lots of appointments , lots of leads , we'll schedule them and your team folks close it . They're great

1:05

, sounds awesome . I really like you guys because

1:07

I once wanted to do the follow-up , the scheduling

1:10

and the confirmation of showing

1:12

to the appointment . To me that's the biggest value . I

1:14

don't have my team chasing leads that

1:17

pop up on Facebook because anyone can

1:19

put up a trash lead , say it's a contact

1:21

, but the real work is getting someone to

1:23

show up to an appointment , and so that

1:25

was the value that I saw . And so

1:27

they're like yeah , sounds good . One thing that requires

1:30

your team goes through sales training to get

1:32

everything ready . So

1:41

I'm like'm okay , that makes sense because you're going through these trainings . The first five

1:43

training sessions , the first day is like all right , so we're going to talk about free

1:45

and people ask if the program is free . How you say no without saying no and you really

1:47

they roll that c into the

1:49

membership . It's like wait , what are

1:51

you talking about ? And so I want I've got

1:53

through the training for like a week and a half at this point

1:56

, so I want to see all the , the whole

1:58

program . It's probably silver . And basically

2:00

what they do is they put up a facebook ad that

2:02

says , hey , how about attend a free

2:04

six weeks challenge for a gym ? And

2:07

you get it for free . And then when people come

2:09

in like , wait , it's free , I can't wait to sign up . And

2:12

then it turns out what happens is you

2:14

have to do pay 500 up front . You

2:17

do the six-week challenge . It's like , hey , you

2:19

passed the challenge , now we're going to roll that 500

2:22

into an annual membership . That's

2:24

now 50 a month . You get a free

2:26

or whatever , or whatever

2:28

the program is , you now get that as a credit

2:30

to your membership . So it's

2:33

total bs , like's not even real

2:35

. You don't get a free challenge , you

2:37

just get it . You're like store

2:39

credit , it's all it is and

2:41

you've already . You pay $500 to

2:43

get a $500 store credit , which

2:45

is garbage . That's just . That's such

2:47

bait and switch BS . And

2:50

so I emailed back the when I finally

2:52

put the pieces together and figured out what the heck is

2:54

going on , emailed back to my account and said

2:56

, hey , uh , I

2:58

can name josh . You know what's going

3:01

on . Uh , my , we

3:03

sell 180 a month package

3:05

. We're working with high-end clients . People

3:07

pay almost two thousand dollars a year to work

3:09

at the studio . I'm not throwing on the worst

3:11

free , because when they see free , they

3:13

, these are very smart , very intellectual

3:16

people . I'm not playing games here . What

3:19

other marketing programs can we do ? Because

3:21

this is not going to fly ? And he's

3:23

like , oh yeah , well , we do the free ads because

3:26

it does two things you lose 20 pounds

3:28

or you lose 7.5% body fat and

3:30

then you roll it in so that you can change as many lives

3:32

as possible . I'll be doing great . Wait

3:35

, no , I don't need 100,000

3:38

leads . I

3:40

need 30 new members a

3:43

month or whatever . I still haven't

3:45

figured out what that number is , but 30 members a month . I

3:47

don't need 100,000 people walking into my

3:49

scene to close 5% of

3:51

these leads . I need people that are serious

3:54

. They know who we are , what we are . I'm people that are serious . They know who

3:56

we are , what we offer , and I don't even know if this agency

3:58

even knows that there were a boutique studio

4:01

that offers a premium product . They know

4:03

it many times over . So I'm

4:07

set up I still need that lead and

4:09

what I'm doing , I'm going to take ownership of

4:11

it and I'm re-looking at the contract and

4:14

basically , if in the first 30 days you're

4:17

going to part ways , you lose your

4:19

$1,000 . Or if you have to do like

4:21

a cancellation without notice afterwards

4:23

it's a $2,000 cancellation fee . And

4:25

so I think about the spot where I

4:28

want that . What I want is I want someone who can

4:30

make sure any leads that are generated whether

4:32

it's in-house or external , any leads that are generated

4:34

, whether it's in-house or external that someone is working way

4:38

cheaper than what my managers are making to

4:40

get these people into the office . And so I'm

4:43

ticked off at myself because I didn't think about

4:45

what kind of sales tactics

4:47

are out there and what folks could be doing that

4:50

will cheapen the brand and cheapen the experience

4:52

and play these sales sleazy

4:55

games to try to just get

4:57

a few more people in the door and I pay more . Now

5:00

a point in the world and

5:03

I'm just annoyed at anything that

5:05

may work in like the cheapo gym

5:07

world , but I don't know

5:10

work with integrity and really honor my members

5:12

, honor my staff and have a straight

5:14

, straightforward conversations . And maybe

5:16

that's not the industry . I could be wrong , maybe I'm

5:18

reading too much into codes

5:20

of conduct , but I think it's just a really so

5:23

. Part of this reminds me when I was in high school . There's some ad in . I think

5:25

it's just a really Part of this reminds me of when I was in high school

5:27

. There's some ad in the paper . It's like hey

5:29

, hot dog eating contest , use

5:31

any hot dogs and win prizes . I'm like , okay

5:33

, cool , I drive like a half an hour

5:35

. I show up at what

5:37

was it ? Some Chevy

5:40

dealership in Lakeville , minnesota . I

5:42

show up and there's some kid being in this hot dog station

5:45

and I was just like they're like a Nathan's

5:47

hot dog competition thing and it's just like a

5:49

kid with a hot dog stand inside the dealership

5:51

. So I go okay , how does this work ? He said

5:53

well , you're going to eat hot dogs in like 15

5:56

minutes . Well , okay , cool , I'm

6:02

here to win the car mats if you can eat

6:04

like five hot dogs . But you only

6:07

get the car mats when you buy a car , I

6:09

was like , wait what ? They get it in the fine

6:11

print . In the fine print that's

6:14

you know six inches tall talking

6:16

about API rates , money

6:18

down , muscle living , win

6:21

a lottery ticket . Inside all that fine

6:23

print it says prize their . Only he wanted to win a lottery to get inside all that fine

6:25

print that says prizes are only valid when a

6:28

new car is purchased . So

6:30

I'm mad at myself because I

6:33

believe the best in people . I believe people

6:35

don't want to do these weird marketing

6:38

tactics and games . They

6:40

say what they mean , they mean what they say . And

6:42

so this whole thing of yeah , it's a free gym

6:44

membership , in the sense that you pay us $500

6:46

, then you get a free $500 . You

6:48

got a free $500 because it's now going to roll

6:50

into your annual member , like that

6:53

reminds me of the car dealership

6:55

in the hot dogs the little chubby

6:57

kid trying to get me to buy

6:59

a car . He was probably 10 years

7:01

old anyways , and there was no way he was even allowed

7:03

to work there . He was probably some guy's kid or

7:05

whatever . But

7:10

anyhow , all I have to say I'm tired

7:12

, I'm pissed off at this market looming in the way of people trying to twist people into

7:14

getting memberships to pay out money to try

7:17

to buy another product , to

7:19

make a couple of bucks and to ruin an industry

7:21

reputation . The gym and health and

7:23

fitness industry is reputable . It's

7:25

high standard . It needs to have good

7:27

people in it , the folks that weren't saying they

7:30

need to do garbage market

7:32

. They don't know how to run good campaigns

7:34

and they get good traffic . They're

7:36

resorting to low-level black mat tap . That

7:40

takes me out . I'm out . That's

7:43

where I'm at . On top of that

7:45

, a guy who's been doing some sales . We're

7:48

working some leads . I'm paying $200 a day which

7:50

feels like a lot of money into some campaigns

7:53

to try to get fresh blood . In Virgin he

7:55

looked like Dodger food , all these

7:57

different things , and in the middle of the day there's two

7:59

leads that haven't been touched . So

8:02

I'm asking the rep like hey , are we working

8:04

these ? And then he's well , I

8:07

was ready to send it and then he emailed me randomly out of the blue first Like

8:09

hey , man , I know this is commission

8:12

only , but this is a lot of risk for

8:14

me , you know . Can I have a guaranteed draw

8:16

out of this ? Yes

8:19

, we'll make sure . Like I've

8:21

told you , like I

8:25

threw out a , an estimate , you said yes , I'll make sure you're good , but like we're in the middle

8:27

of a marketing campaign here right now doing

8:30

a crazy good giveaway

8:32

, so they've been normally charged 500

8:34

. We're now doing 379 and

8:36

like it's it's a killer deal . And

8:39

he's my

8:41

one , like part-time sales rep who

8:44

is going to be ditching me anyway

8:46

a few months , is now asking for I

8:48

guarantee you know it's not even much . Like it's

8:50

1500 for two weeks , but

8:53

just the mentality that I

8:57

know they don't know me , the staff don't know me , sales

8:59

guy doesn't know me , the marketing guy doesn't know me . Nobody

9:02

knows my background . They don't know my how I handle

9:04

myself . They don't know that I'm gonna be good

9:06

to my word . It just annoys me , though

9:08

, that in the middle of like a sales

9:10

blitz , we've got like 10 days to

9:12

do something here that people are asking

9:14

for like guarantees on their money . We'll

9:18

make sure it's good . Like can

9:20

we not look sideways ? We're trying to look forward

9:22

, and that was

9:25

just more agonizing . No one doesn't take me off , it's

9:28

just annoying . Man , like I don't mind asking

9:30

for a race , you know , we'll talk about it , we'll

9:32

figure it out , we'll make sure everyone's good , but

9:35

like , not in the middle of a game , do you

9:37

negotiate your nsl contract when it's

9:39

the second quarter , like , hey , bro , I

9:41

want a signing bonus . I forgot about my signing

9:43

bonus before I signed . Like , get

9:45

back in the game , go play football

9:47

, go win us a game and yeah , we'll

9:49

probably have a little bit more dough for your signing

9:51

bonus . Like for real , like we talk

9:54

and negotiate , or not , in the

9:56

middle of a blitz play here right now

9:58

. So I said that

10:01

and at the top of the day job I'm

10:03

mentally distracted . I'm working my day job

10:06

, I'm getting stuck in some data things

10:08

, so that's a little bit rough . I don't

10:10

want to work another late day , but thanks

10:12

for my wife . Like , hey , sorry it's a

10:14

long day , I gotta work late so I can

10:16

keep up with my , my W2

10:18

demand . There's

10:21

a lot , but

10:23

I don't know . I'm just venting to the world right now with

10:25

my earbuds . Is my phone still recording ? Okay

10:28

, good , that was a good 10 minute rant . I

10:31

didn't want to lose any of that . I

10:35

just want people to be focused on the longevity , the

10:37

long term things , the big things

10:39

, and not get tripped

10:41

up over nickels . What is it ? Tripping

10:44

over dollars just to save a nickel ? Something like

10:46

that ? Like , yes , we'll make sure

10:48

you get paid , we'll make sure I do

10:50

good on this . I don't know , I don't

10:52

have a perfect answer . Maybe I need to have a good answer

10:54

because I'm the boss and I need to have an answer . I

10:56

know , right now I'm trying to

10:59

keep my day job . I'm trying to

11:01

get more leads so we can get more members

11:03

, and I realize I have to fire

11:05

a marketing agency doing sleazy tactics . And

11:08

people are like hey , give a quick call , quick call , quick call

11:10

. What about ? What do we have to talk

11:12

about ? It's like oh , we need to do a pre-call

11:15

to your actual call within another marketing

11:17

agency . Like no , this

11:22

does nothing to further my If I'm not going to make revenue off this fall

11:24

or I'm not going to be well , sort of

11:26

figuring out how you're going to help me with my gym no , we're

11:28

not going to do that . I don't have time for a quick chat

11:31

. No , I'm not going to show you how my day is going

11:33

. No , no , no , no , no , no , no . So

11:36

how is it just that you ignore people

11:38

and say no , I'm . This

11:43

is probably the most interesting episode out of all

11:45

of them . I'm probably the most frazzled

11:47

, wound up , picking

11:50

leaves , kind of pissy at the whole day and

11:52

just realizing like this is this

11:55

is a good day , this is a good life , it's just been

11:57

a rough end . So I

11:59

have a finalist ace . I'm just going

12:01

to go crush it at the WSU and

12:04

oh no , here's a win here

12:10

at the WSU . And oh no , here's a win , here's a win , here's a

12:12

silver lining . There's always a win . Um , our one of the part-time managers , um , she

12:14

has just a lot going on . So she , we're amicably agreeing , like hey

12:16

, thanks for helping out , thanks for like being available

12:18

to like open and close the door . And grief

12:21

, member , is your great person . Time's

12:23

just a little busy right now for a good arranging . So , um

12:26

, my manager said like , hey , can we go find a new

12:28

hire ? Said , yeah , like you know , the

12:31

guy worked , guy run by you

12:33

, you know you talk to make sure they're gonna pass my

12:35

stuff , that's . But yeah , this is someone you want to work

12:37

with . Let's rock and roll . And so I

12:39

think I know who that's going to be . She reached out to someone

12:41

happened to be another member that I've been

12:43

like , I friended like a week ago

12:45

because they were pretty cool , and it sounds

12:47

like we'll be interviewing a

12:49

new part-time manager to replace manager

12:52

number three . So that was good

12:54

. I'm really excited about that one . They

12:57

want to get into HR long term and

12:59

so like , hey , what's your business like ? Let

13:01

me tell you the business plan . We're

13:03

going to be going here . We're going to be acquiring this

13:06

. We're going to be going here , we're going to be acquiring

13:08

this , we're going to be opening that and get first and mostly into HR . So it would be

13:10

nice to have an HR person for the umbrella

13:13

company , not just for the

13:15

first location or the second location , but for the

13:17

whole operation , to make sure we're

13:19

HR . Good to go , as anything . That

13:22

was a good win . Talked to the accountant

13:24

, we double-checked payroll

13:26

. The bank accountant's good . Good to go . We're doing our

13:28

third payroll run today . So kind

13:31

of weird . I'll

13:33

look for the . You know how I've

13:35

done this . It was a

13:37

scary the pat of these . But don't

13:41

want to get the revenue . I was having only revenue , yet

13:43

still

13:45

working on the equity injection on

13:47

the app from closing and then

13:49

any like drawback , whatever . It's

13:53

plenty of money , it's all good . We're

13:55

not . We're not going to die . We're not going to

13:57

call up a green card and start

13:59

racking up debt . Thinking

14:05

what I'm really looking . You know what I'm looking

14:07

forward to . I'm looking forward to

14:09

getting that second location finally

14:12

unleashing all these episodes uh

14:14

, because if you guys have made it this far , we're like what

14:17

? 115 , 110 episodes in

14:19

this ? Uh , finally watching this

14:21

thing . Guys , I need to be surrounded by more business

14:24

owners that are dealing with the little things

14:26

and the big things right now , because I don't know who to talk

14:28

to . Or I'm having a day like my house

14:30

got shut down . This marketing agency suck

14:33

. This employee doesn't need for a race and

14:35

no , they don't deserve a race . Or like the sales

14:37

rep is wanting to change

14:39

their comp structure halfway through our marketing campaign

14:41

, or how the heck am I gonna

14:43

? Um , I don't

14:46

know , let's just think top of mind . I don't want

14:48

people to bounce at the other round . Maybe , just maybe

14:50

, I should just start my own mastermind and charge people for

14:52

it and make a fortune . I don't know , um

14:55

, but with the second studio , annually

14:58

the parent company will do a little over a million in

15:00

revenue . So being able to have

15:02

that that golden seven figure

15:05

business owner stupid label , but a lot of a lot of organizations that golden

15:07

seven figure business owner Stupid label , but a lot of a

15:09

lot of organizations need you to have

15:12

million net gross revenue

15:15

to join any sort of like entrepreneurial

15:17

owner love

15:19

mastermind . So

15:21

I think that max of seven numbers I'll

15:24

be up in it . We'll be

15:27

ready for that one At this point . January

15:29

cannot come past , so

15:31

we'll see . We'll keep these plugging

15:33

away and tonight

15:37

we're going to just plug away the W2 , one

15:39

thing at a time . I'm

15:41

really thinking faster at firing quick answers

15:43

, thinking things through and

15:46

not being so formal and just acknowledging

15:48

yep , this has to happen , this has to happen . Sign

15:50

this . I don't say this , it's part of the budget

15:52

. Yes , not anything . Quite , get it

15:54

done , let's move . And

15:56

I don't

15:59

know , I'm feeling the value in having the right people in

16:01

the right places , more than nickel

16:04

and diming things . Yeah

16:12

, it's just annoying man . So hey , y'all , this is kind

16:14

of event episode , but really , who's a part of the five club vision

16:16

? Um , and that's just the current vision . But

16:18

who's gonna be here for the five clubs ? Who's

16:20

gonna get to three clubs ? Who's gonna have something

16:22

scalable and value adding

16:25

to the variant ? And I , the end

16:27

of the day , like , no , you're going to hold back the brand , you're

16:29

going to do these flea , these high six , you're

16:31

going to try to change comp plans in the middle

16:33

. No , like , this is not going to fly . This

16:35

this works now , sure , yes , we will do

16:38

something today . We'll write you a check , but

16:40

I'm also going to write you a check and kick you out the door because

16:42

this is not going to fly long term . So , nice

16:45

person , I like you partying

16:47

his friend . So yeah , and that's

16:49

the way I'm going to phrase it . So , not

16:51

making enemies , not burning bridges . But

16:53

no , you're not going to get people , are not going to get invited

16:55

. So the next go around the heck party

16:57

that there's weird games

17:00

along the way . It's just annoying . It's not

17:02

the right way to do it . And if there's

17:04

a problem , then let's address it head on

17:06

, up , up front . And I don't

17:08

know . Sales guy is good . I may keep him for

17:10

longer , I'm not sure . Marketing agency I

17:12

just straight up fire him . I just got

17:14

back to the house from a nice long walk . I'm going to

17:16

go in and confirm that I need them for

17:18

the booking service . No , I do not

17:20

want them running free , free , free

17:22

, not free ads . And

17:32

if they can't agree to that , we're gonna part as friends , refund everything and unwind it because that's

17:34

garbage . That's not gonna apply , that's all right , that's where I'm gonna go . I got my walk-in , had to see

17:36

the events and get the blood moving and drink probably two

17:39

nalgene's for some water , so I have

17:41

to go pee . I'm gonna go

17:44

um , I don't know I'm

17:46

next to go . I don't know I'm Metro Tree and I kick it . That's

17:50

going to hurt my foot . I'm going to go inside , go sit down , get some work done

17:52

. Thanks for listening to the event and take

17:54

action , and thanks for listening to the rant .