Navigating the evolving landscape of home service industries, Bill Rossell and Alicia Johnston bring their combined expertise to the latest episode of "Can't Stop the Growth" CAMP Digital series with host Megan Bedford. With over a quarter-century of industry wisdom, Bill, CEO of LB Capital, delves into the transformation from print Yellow Pages to digital dominance, emphasizing a customer-first approach. As a seasoned coaching manager from Nexstar Network, Alicia advocates for strategic marketing planning up to six months ahead for SEO and quarterly flexibility. Together, they unpack the "four c's" - cash, collections, collaboration, and coaching - that are key to recession-proofing businesses. They spotlight the human touch in customer interactions, whether through digital platforms, print media, or direct mail, and highlight the value of internal and external branding consistency.

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