Amanda Milligan
Cashing In On Content MarketingEpisodes
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Too often in the world of content marketing, there is no real plan in place for measuring performance. That's why a thoughtful content measurement plan is absolutely crucial. I had a great time talking with digital marketing lead Azeem Ahmad, a
What is humantic content? Think of it this way: when it comes to content and its value, context still reigns supreme. And at the end of the day, humans understand content better than AI. Grant Simmons, VP of Performance Marketing at Homes.com,
Whether you're a nonprofit, for-profit, civic organization, or any type of organization, storytelling is an important part of garnering brand awareness and creating an effective marketing campaign. I had a great time chatting with Tonya McKenz
Getting your content to rank faster might seem difficult, but all it really takes is a little extra effort and work beyond the usual keyword research and optimization. Patrick Stox, product adviser, technical SEO, and brand ambassador for Ahre
The truth about marketing is that not every target market is in the same place at the same time, and every customer journey is different. It was wonderful talking to the great Carmen Ballock-Bunt, marketing operations analyst with Blue Shield
Link building is a process that requires quality content, and having content that build links naturally takes plenty of research and trial and error. I had a great time chatting with digital PR specialist Monique Quarles, of Wiideman Consultin
One of the biggest misconceptions about a customer journey is that every journey is linear. In reality, there are often hundreds of interactions happening along the way. The wonderful Kevin Indig, director of SEO at Shopify, breaks down the con
Making your content, and content marketing, accessible to everyone is one of the most important things you can do for reaching the widest audience possible. I had a great time chatting with social media manager and accessibility advocate Alexa
The process of spiral thinking is a way of coming up with executable ideas by "spiraling up" into a more positive and optimistic mentality when ideating. The wonderful Dave Goodman, CEO of the MindShare Network and former Vice President and Ex
Content creation isn't an exact science, and sometimes things fail. That can be a tough pill to swallow, but there are ways to avoid some common mistakes to help get the results you want. It was a blast talking to the wonderful Mark Porter, of
To understand why your content might not be ranking from a technical SEO perspective, it's important to understand the process of rendering and how it impacts content. It was wonderful chatting with Jamie Alberico, aka Jamie Indigo, about all t
Prioritizing a mobile experience for your content is just as important as it is to optimize content for desktop—especially depending on what type of content your produce. It was wonderful chatting with the great Garrett Sussman of IPullRank abo
Focusing on all parts of the content funnel, rather than just bottom-funnel content, is an incredibly important part of any strategy. Purna Virji, LinkedIn's senior content solutions evangelist, breaks down how to come up with content ideas for
Developing a good link building strategy is all about perfecting the outreach and having the right expectations about the results you'll get. This week, I was joined by the wonderful Syed Farhan Raza to chat about the art of link building. In t
Niche content may seem hard to research and create, but it can be incredibly effective for being authoritative and ranking with your content strategy. SEO strategist Tessah Aihara, founder of SEO Mama, talks all things niche content. In this e
If it seems like Google updates happen all of the time, it's because they do. How does that impact your content and how it ranks? The great Mordy Oberstein, Wix's liaison to the SEO community and host of The SEO Rant podcast, talks all things G
Creating evergreen, linkable, and thoughtful content can help you get the most bang for your buck—making your content valuable for a longer period of time. It was a blast chatting with Kate Neuens, SEO Manager at Beyond Identity, about all thin
Utilizing content marketing as a startup starts with creating valuable content and building a community and audience around it. It was great chatting with podcast host, author, investor, and company advisor Eric Siu about all things content ma
Improving BIPOC (Black, Indigenous, and people of color) messaging and visuals in marketing is all about understanding the "why," and having the right intention. Krystal Glass, co-founder of Black Creative Group, breaks down how to audit your e
Communicating and fixing problems in workflow between different teams in an organization requires identifying the intersection points and being transparent with colleagues. I chatted with the great Tommy Walker, founder of WalkerBots Content St
Live streaming can be an incredibly effective tool for a content strategy, and can help launch a podcast that sees returns out of the gate. Christoph Trappe returns to the show to explain how companies can use live streaming as a launch pad fo
Having an understanding of machine learning as a content marketer can help you analyze your content from a more technical perspective. Senior analytics consultant Jess Peck breaks down why SEOs use machine learning to better understand search e
Understanding cognitive biases and how they impact communications can help you build a better case with organizations, and relay stronger messaging. Spin Sucks founder Gini Dietrich breaks down the different types of cognitive biases, and how
Being vulnerable in marketing can create a valuable, authentic connection with an audience. SEO strategist Tamara Sykes dives deep into the importance of being vulnerable as a brand and with content, explains how deviating from the norms of mar
Long-form content can show your expertise on a topic, and help you elevate your ROI by generating more leads. Content strategist and SEO copywriter Chima Mmeje breaks down the importance of long-form content, why incorporating emotion into your
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