@SimonBooks was literally founded before the internet — before computers even — which is why it’s particularly impressive that the legacy brand has been able to seamlessly find its audience (hello, book Twitter) in the digital world.

In this episode of Character Count, we sit down with Stephen Bedford, the Director of Marketing for @SimonBooks, to talk about how the company found their place.

As you listen, here are some links to help you follow along:

• Example of visual promotional Tweets
• That #GrittyABook meme
• Podcast born from a Direct Message

We’ll also sit down with Twitter Ads expert Giselle Diaz, to get her top Twitter tips. To learn more about the topics we cover, check out these resources:

• Website Cards
• Twitter Video
• Promoted-only Tweets
• Mobile App Promotion
• Promoted Accounts

Listen to the full episode for tips on finding your corner of Twitter (and the Direct Message etiquette to use when you do).