Today´s guest is Tony, a Shanghainese marketing and PR veteran. He explains how he went from global trading to working in the Museum of Contemporary art in Shanghai up until managing the campaigns and market entry to China for big brands such as Henkel and New Balance. 

We talk about the new WeChat functions and compare the app to Tik Tok and Weibo. 

He also explains how they created a new term in marketing that is now used in Chinese language and the importance of offline marketing in today´s century. 

If you have any questions you´d like to ask about China, please send them to my email address which is linked in the show notes so I can address it in the next episode or discuss the topic with the guest. 

 Connect with Tony on LinkedIN: https://www.linkedin.com/in/tony-li-119b3365/

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Find me on LinkedIN: https://www.linkedin.com/in/isabel-sum/