When it comes to your podcast you've established the content calendar, decided on the hosts, booked your guests, identified the target audience, and determined the topics as well as the title. Now it's time to start recording. But how do you ta

How to build your own podcast from scratch

Oct 20th, 2017 37m 57s

Erin Diehl is the CEO and founder of Improve It and she is no stranger to this podcast. Erin's first visit to the Chicago Marketing Podcast was a fan favorite and in the weeks following she reached out to host Michael Dennis inquiring about how

How to build your podcast from scratch

Oct 19th, 2017

Erin Diehl is the CEO and founder of Improve It and she is no stranger to this podcast. Erin's first visit to the Chicago Marketing Podcast was a fan favorite and in the we

How to Promote Live Events in a Digital World with Taylor Gaines

Oct 12th, 2017 27m 33s

Taylor Gaines is the CEO and founder of T&T Media and one of the best guests ever on the Chicago Marketing Podcast and she's back! Taylor is bringing back her 'Powered by Social Media' series on Thursday, October 19th and she's she's here to ta

Augmented Reality VS Virtual Reality

Oct 6th, 2017 16m 46s

To Augment Reality or to enter Virtual Reality? That is the question facing programmers, the public and we as marketers. Which one offers the greatest opportunities to connect with target demographics? Michael and Alayna sit down this week to d

5 Minute Marketer - Maximizing Your Outreach

Sep 29th, 2017 10m 52s

There's nothing more important to the growth of your business than your outreach efforts. In this week's installation in our 5 Minute Marketer series we revisit one of the most popular episodes of 2017 and give you 5 steps to improve your outre

Apple's Safari Update Will Change Internet Monetization

Sep 22nd, 2017 12m 46s

Apple's latest string of announcement brought some news that is still reverberating throughout the advertising world. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser on the iPhone. The update to Ap

Politics & Social Media Part II

Sep 8th, 2017 10m 26s

In last week's episode Michael & Alayna broke down the numbers behind user's growing dissatisfaction with Facebook and Social Media. This week in Part II they will discuss how we as marketers can react and still deliver our message to our desir

Politics & Social Media Part I

Aug 31st, 2017 14m 42s

Politics and Social Media seem to go hand-in-hand in 2017. There has been a large percentage of Facebook users who have become increasingly frustrated with the vitriol and tone of the conversations taking place on the platform. There is also a

"Best of" Episode - Influencer Marketing with guest Laurel Rundle

Aug 25th, 2017 15m 29s

There's recently been a noticeable increase in the amount of chatter surrounding influencer marketing so we're re-running one of our best episodes of 2017 to bring you up to speed.Laurel Rundle, the co-founder of the Chicago firm Aha Marketin

Search Has Changed. Here’s How Your Content Needs to Evolve

Aug 17th, 2017 17m 26s

Search has evolved a lot over the past decade. 10 years ago when searching for a local Chicago restaurant we would type, 'Chicago restaurant' and now we type, 'what's the best restaurant closest to me?'. This shift in how we search greatly effe

Search Has Changed. Here’s How Your Content Needs to Evolve.

Aug 17th, 2017 17m 25s

Search has evolved a lot over the past decade. 10 years ago when searching for a local Chicago restaurant we would type, 'Chicago restaurant' and now we type, 'what's the b

Digital News You Can Use

Aug 10th, 2017 15m 57s

It's been a busy summer for the 4 biggest Social Platforms. Facebook, Twitter, Linkedin and Snapchat have all added new features, tweaks and options that effect your digital strategy. This week Michael and Alayna break down these latest develop

Generation Z

Aug 4th, 2017 17m 48s

Move over, Millennials. Generation Z is now the top demographic in America. Born between 1995 and 2010 Generation Z is becoming a player in the business world. At 26% of the overall population, Generation Z is poised to wield massive influence

Capturing Your Customer's Pinterest

Jul 25th, 2017 28m 56s

Pinterest may started off strong but as Facebook grew, Twitter evolved and Instagram & Snapchat entered the marketplace Pinterest struggled to find its way. But now, Pinterest (175 millions active monthly users) has revamped their entire advert

5 Steps to Better Position Your Brand

Jul 20th, 2017 19m 23s

Positioning may be the most important thing for any business. It doesn't matter if you run a side gig out of your garage or a major airline, if you're not positioned correctly the marketplace doesn't know how to respond to what you're producing

The Best of the Chicago Marketing Podcast

Jul 8th, 2017 1h 5m

This week we're celebrating the best of the Chicago Marketing Podcast by featuring some of our most popular segments and guests. Get caught up this weekend with segments featuring:-Market Research Analyst Alex Maurtiz discussing the "Top 4 Mis

5 Minute Marketer: What's the Deal with Hashtags?

Jun 30th, 2017 8m 47s

What are hashtags? Do hashtags even work anymore? Can they help me deliver my message to my target audience? And if they do, on which platform should I use them on? Get caught up on all you need to know about hashtags in this latest entry into

The Neuroscience of Marketing

Jun 16th, 2017 23m 56s

Neuromarketing is a marketing research field that studies how the brain responds to specific marketing stimuli. Through the wonders of modern technology we can track how the body responds physically and subconsciously to what we're seeing and w

B2B SEM Strategy

Jun 9th, 2017 17m 52s

There are mountains of information on SEM strategy and getting an AdWords campaign started for B2C and ecommerce products, but B2B, technical, and niche markets have been seriously neglected. Without thousands of people searching for your produ

5 Minute Marketer: 5 Ways to Improve Your Customer Experience

Jun 2nd, 2017 6m 22s

Give us 5 minutes and we'll deliver everything you need to know about how to improve your customer experience. We know you're busy, that's why we're launching this new podc

5 Minute Marketer: 5 Ways to Improve Your Customer Experience - Episode 40

Jun 2nd, 2017 6m 23s

Give us 5 minutes and we'll deliver everything you need to know about how to improve your customer experience. We know you're busy, that's why we're launching this new podcast series, "The Five Minute Marketer" where we will give you all the fa

Interview with Author, Danny Schuman

May 26th, 2017 22m 38s

Danny Schuman is an author, a marketer, a performer and an entrepreneur. He has written a new book focusing on the habits of entrepreneurs called "The Worse Business Model

Interview with Author Danny Schuman

May 25th, 2017 22m 38s

Danny Schuman is an author, a marketer, a performer and an entrepreneur. He has written a new book focusing on the habits of entrepreneurs called "The Worse Business Model in the World" and he joins the podcast this week to talk about all thing

Interview with John Cuneo - Emmy Winner & Commercial Director

May 19th, 2017 29m 18s

John Cuneo is an Emmy award winner has been producing and directing commercials and industrials for more than 15 years. John joins the pod for a 1-on-1 sit down with host M