In our season finale, Case by Case host Chris Nelson opens up about his childhood, raised on radio, and making a career of it to this day. It’s our way into an interesting discussion on marketing at the local level. We also talk about a new pro

Episode 4 - Introduce your way to success

Jul 26th, 2017 21m 36s

You never get a second chance to make a first impression. The well-worn phrase is where we start our exploration on this episode of Case by Case. We talk about ways to put your best foot forward when meeting with a potential new client for the

Episode 3 - Making LinkedIn work for your business

Jun 6th, 2017 23m 42s

Case by Case turns its eye to LinkedIn. What to do and what not to do to turn the professional social networking platform into a potentially powerful tool for your business. If you’re interested in more details, you can connect with the episo

Episode 2 – More than a number

Jun 6th, 2017 16m 24s

We go beyond rates, helping you demonstrate for clients the full picture of a product’s features, advantages and benefits. This approach could include the sometimes-hidden value of the company backing the products you sell. And we talk about th

Episode 1 - Multigenerational marketing

Jun 6th, 2017 22m 56s

In the debut episode of Case by Case, we explore multigenerational marketing, including ways to connect with your clients’ adult kids and grandkids – and hopefully make them your clients, too. Key resources:• White paper - https://www.midlan