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Competitive Advantage: Designing Marketing Strategy for the Information EconomyEpisode from the podcastCompetitive Advantage: Designing Marketing Strategy for the Information Economy
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Competitive Advantage: Designing Marketing Strategy for the Information Economy Part 1

Competitive Advantage: Designing Marketing Strategy for the Information Economy Part 1

Released Tuesday, 29th September 2009
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Competitive Advantage: Designing Marketing Strategy for the Information Economy Part 1

Competitive Advantage: Designing Marketing Strategy for the Information Economy Part 1

Competitive Advantage: Designing Marketing Strategy for the Information Economy Part 1

Competitive Advantage: Designing Marketing Strategy for the Information Economy Part 1

Tuesday, 29th September 2009
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Transition from Industrial Economy to Information Economy presents challenges to conventional marketing wisdom and opportunity to those architects and designers seeking competitive advantage.
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Competitive Advantage: Designing Marketing Strategy for the Information Economy

Transforming marketplace presents challenges to conventional wisdom & opportunity for designers seeking competitive advantage. Marketing Strategist, Patti W. Peiffer shares marketing insight for success in a hypercompetitive market.

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