Highlights from the conversation:

• Josh’s backstory getting into the content game (1:54)
• Influences that inspired the brand (3:13)
• Getting organizational buy-in (5:28)
• Showcasing the brand through individual personalities (9:55)
• B2B Content and Recruiting Content (16:29)
• Guarding against complacency (19:31)
• Wins from the FreightVana approach to Content (22:14)
• Final thoughts and takeaways (26:53)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

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