Jennifer Allen has taken on the role of Chief Evangelist in her company, Challenger. It’s new role, one that she worked hard to achieve. She joined us on the podcast to talk about the role, what it involves and how it helps a company build a strong presence. She also shared her experiences working in Sales and talked about how the role needs to evolve to better support customers, including acting more like a marketer than a traditional salesperson.
Here’s what you’ll learn:
What the role of the Chief Evangelist is and how she came to take it on.
Why salespeople need to think and act like marketers and how to change the traditional mindset to selling.
The best way for salespeople to approach social selling.
How a podcast and webinar have helped Challenger create awareness of their approach and how it has helped Jen personally.
How she has adapted to her new role and her vision for how it will evolve.
Her advice for others, especially women, who want to become a Chief Evangelist in their company.


About Jen:
Jen Allen is the Chief Evangelist for Challenger, a global leader in training, technology, and consulting to win today’s complex sale. She has over 15 years of experience working in Sales in roles such as Account Executive, Director of Business Development, and Senior Director. Allen understands how the sales role is evolving and spends much of her time helping sales leaders assess gaps in their go-to-market approach through her role as Chief Evangelist at Challenger. She is the co-host of the Winning the Challenger Sales podcast and co-host of the Winning the Challenger Sales webinar series.

Where You Can Find Jen:
LinkedIn: https://www.linkedin.com/in/jenniferallen1121/
Additional Resources:
Winning the Challenger Sale – Webinar Series https://www.challengerinc.com/resource/wtcs-season-3-replays/
Winning the Challenge Sale – Podcast: https://www.challengerinc.com/podcast/