Want to discover the potatoes' secret to popularity? 

Join Ivan Meakins as he decodes how, in ,1776, Frederick the Great used this seemingly mundane vegetable to impart an important lesson in content creation.

Learn about the human brain's reaction to novelty, the addictive dopamine rush it triggers, and how you, too, can sprinkle this 'secret' ingredient into your content.

Together, we'll draw inspiration from Victor Schwab's '100 Good Advertising Headlines and Why They're So Profitable' as we dissect the power of secrets in compelling an audience.

From books to blogs and case studies, we'll uncover the art of keeping solutions under wraps for a dramatic reveal, all while avoiding the pitfall of clickbait. 

Are you ready to trigger that dopamine rush in your audience's brain? Tune in and let's uncover these secrets together.

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