Today, on Content Untapped we unravel the profound simplicity of the 'Rule of One'. 

It’s a transformative tool that giants like Apple have leveraged in their 'Think Different’ campaign and Twitter in their platform design. 

But make no mistake, this rule works just as well for creating great content for tiny businesses as it does for global giants...

Come along as we dissect phenomenons such as the "von Restorff effect", to help you understand why our brains crave simplicity and how you can harness it to make your content stand out.

Books mentioned on today's episode are:

Start With Why

Atomic Habits

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results:

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