In this episode, Sean sits down with Mike Hurley, CEO and co-founder of Warmup (http://sendwarmup.com/). They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how customer and employee referrals convert higher (https://www.salesforce.com/blog/2014/11/b2b-sales-benchmark-research-finds-some-pipeline-surprises-infographic-gp.html) than any lead source. More About Mike. https://www.linkedin.com/in/mikechurley/
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