In episode 16 of the Marketing Pulse: Live, Ryan and Joe were joined by Matt Gehring, SVP of Growth at Rothy's, the San Francisco-based direct-to-consumer fashion company focused on creating sustainable, fashionable products from recycled material. Our discussion with Matt covered a wide range of topics, including:

• Maintaining your content cadence with user-generated content
• Testing content types — channels, messaging, visuals — to find what grabs your audience’s attention
• How taking small steps when experimenting with new marketing initiatives or optimizing existing ones will ensure the greatest insights and long-term growth
• Focusing on authentic product imagery to capture attention in the infinite scroll of social channels
• Building up-sell opportunities into the checkout experience without seeming sleazy
• Segmenting and testing against audiences to learn how your audience has changed since early March — and rest assured, we’ve all changed.