In this episode, we talk to Leanne Peard about Social Media Success for startups and growing businesses.

Leanne has been working in social media since 2005 and runs a multi-faceted business for all things social media. She manages the Social Media Specialist, her online education platform for business owners and people wanting to become Social Media Managers. Leanne also works directly with clients on their social media, runs workshops, hosts the Local Business Show on Facebook, showcasing local and National businesses, and she is also a Business Coach.

Her mission is to Decode, Decide and Deliver.

She does this by decoding the real reason clients are in business and why they want to use social media, deciding what will be the best course of action and delivering strategies for the success of their social media and online marketing.

In her spare time she is also an author, speaker, Reiki Master and Mum to 2 adult children.

Offer for Podcast listeners:

Leanne has offered Creative Soul Mamas podcast listeners a trial of her social media resources membership at Social Media Toolbox for $1

After your trial ends, you then choose how much you would like to pay to continue with the membership.

You will receive

-Monthly Content Calendar

– Monthly Live Q&As

-Monthly training

– Support from Leanne

-Templates

and much more

About the episode:

1.00 Join the Creative Soul Mamas Community

1.44 Interview starts

2.05 Leanne’s Bio

3.22 Decode, Decipher, Deliver

4.30 How Leanne came to be in the business she is in today

6.40 Why by 2020 every business will need some way of managing social media

7.05 Creating the certified course for Social Media Managers

7.55 How Leanne’s workshops were born

8.48 Running a multi-faceted business

9.05 A day in the life of Leanne’s business

10.05 Staying focussed on work when managing social media and other business commitments

11.30 Tips on focusing in business

12.04 Childhood Creativity

13.00 Running many different small businesses across her career

14.00 Leanne’s most unique talent outside of social media in her business

15.15 Advice for anyone starting a business and wanting to explore social media

18.40 Using the many ways Facebook allows you to reach your audience

20.25 Providing a platform for small business visibility

21.20 Engagement on social media and top tips on how to increase it

23.59 Using other social media platforms

26.20 Facebook Video Headers

28.00 Creating Social Media Graphics

29.05 Why Leanne does what she does

29.50 Leanne’s favourite success story from social media

32.15 Being consistent on social media over likes and followers

32.40 Tips for business owners struggling with continuing using social media when not seeing results

35.10 Content Planning

37.28 Are groups overused now or are they still a great way to connect

38.25 Facebook’s focus on groups and functionality

39.50 Using the save content feature on Facebook

40.40 Authentic content sharing on social media

43.00 How motherhood has influenced Leanne’s business

Resources and Links mentioned in the episode:

Carren Smith

Crello

Canva

The Local Business TV Show on Facebook

How you can connect with and follow Leanne and her work:

Website Links:

www.socialmediaspecialist.com.au

Social Media Links:

Facebook Business Page

Instagram – Leanne Peard

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