WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONPaddy Galloway is the most sought-after YouTube strategist in the world.He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH.And that’s because Paddy puts most of his focus where other people don’t: pre-production.So in this episode, you’ll learn:

What makes a great video idea

How to develop great titles and thumbnails

Why it’s better to take a few BIG swings rather than a lot of small swings

And why YOU should be spending more time in pre-production

Full transcript and show notesPaddy's WebsiteFollow Paddy on Twitter / Instagram / YouTube***TIMESTAMPS00:00 - The Godfather of YouTube Strategy00:55 - Spend MORE Time In Pre-Production04:22 - What Makes a Great Video Idea?09:44 - Importance of Packaging11:44 - YouTube Title Best Practices14:25 - Thumbnail Best Practices16:48 - Using Text in Thumbnails18:17 - Action & Curiosity Loops in Thumbnails21:09 - How to Brainstorm Great Titles24:53 - Developing Multiple Thumbnail Concepts27:23 - Content Buckets29:51 - Why You Need to Take Bigger Swings ***CONNECT📬 Subscribe to the newsletter🐦 Connect on Twitter📸 Connect on Instagram🎵 Connect on TikTok🙏 Make a guest or mailbag request📝 Check out our curated Playlists***SPONSORS💼 View all sponsors and offers***SAY THANKS📞 Leave me a voicemail💜 Leave a review on Apple Podcasts🟢 Leave a rating on SpotifyLearn more about your ad choices. Visit megaphone.fm/adchoices