Is copy the same as content? Can copy influence design? Professional copywriter Stephanie Morillo joins the show to explain copywriting and how it impacts user experience. She shares examples of copy on the web — such as headings, form labels, alerts and notifications — and details how copy helps you connect with your audience and support your brand. Stephanie talks about where copywriting fits into the project process, as well as the importance of collaboration with stakeholders. She also shares great resources to help improve your copywriting and be consistent with copy, not just on your website but in all of your messaging.
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