"CX" or "Customer Experience" is the foundation of EVERY brand - personal, small business or Fortune 500. If you think your marketing department manages the brand identity - you're wrong. Dead wrong. It's the CUSTOMER'S PERCEPTION THAT IS THE BRAND IDENTITY. Period. We'll discuss the many ways you can guide your customer experience (from Digital Marketing, Social Media Marketing, Internal Operations, Media Relations & Risk Taking) so that you create Brand Loyalty and even better, Brand Advocacy. Hosted by Castillo, Branding Consultant (socialcastillo.com).