Episode 12 we speak with David Melia, head of sports at Global Web Index on the Gold Coast ahead of him speaking at Sport Accord.

GWI is the world’s largest survey of online behaviour and we quiz David on how data is increasingly being used in sports to improve the fan experience.

In this episode we discuss his role at GWI, how he got into the industry, the challenges he's faced, what he does on a day to day level, the opportunities for brands in the sporting space and what we should look out for in the next 12 months.