How do you engage your customers?

Customer advocacy has gotten to be a corporate buzzword like CX or content marketing. But there's a lot to building a customer advocacy program. How do you approach your customers? How do you engage with them? How do you build a durable relationship?

Basically, how do you build customers so loyal that they are excited to talk about your brand?

Jenny Dempsey, the customer experience manager for NumberBarn and the head of customer experience for FruitStand.com, joined the podcast to help answer those questions. We discussed how companies of all sizes can build a strong customer advocacy program.

What we talked about:

• The hurdles companies and brands face when approaching advocacy
• Communicating with customers and centering them across all departments
• What companies are doing to be more successful with customer advocacy
• ...and how to celebrate your customer.

This discussion with Jenny Dempsey was taken from our show CXNext. If you want to hear more AI episodes like this one, check us out on Apple Podcasts here.

If you don’t use Apple Podcasts, you can find every episode here.