Potent Quotes:Steffen Hedebrandt: No. Even just for ourselves, I know, obviously, we do multi-touch tracking all itself, and just for a demo call to be booked on our website, normally, it takes five sessions. And that typical pattern will be t

SEO and Content Promotion with Alan Silvestri - Data Beats Opinion

Jun 8th, 2022 38m 58s

Keith Perhac: Hello and welcome to Data Beats Opinion. I am Keith Perhac. And I'm here together with Alan Silvestri. He is the founder and director of strategy at Growth Gorilla. And in your own words, Growth Gorilla is a no BS content promotio

Turning a college hustle into a successful business with Thomas Smale

Aug 18th, 2021 41m 22s

In this interview with Thomas Smale, you will learn:Smale's process for scaling your business up successfullyTips on how to maintain credibility and authenticity with your client baseThe benefits of tracking your customer's movements early on i

Multi-touch Attribution Models with Dan Mcgaw

Nov 24th, 2020 43m 49s

In this interview with Dan, you'll learn about:The importance of governanceThe significance of measuring your business's touchpointsWhy accepting imperfection is key to understanding the limits of your data sourceBuild Cool Sh*t, Dan's first bo

Creating More Efficient SOPs with Say Gabriel

Sep 15th, 2020 57m 1s

In this interview, Keith and Say discuss:- The importance of modifying your typical checklist SOP- The differences and the benefits of both a top-down system and a bottom-up system- How she reduced her team’s revision process from 2-3 week to j

Descriptive Content & Authentic Marketing with Matt Giovanisci

Apr 15th, 2020 1h 2m

During our interview Matt and I talked about:Honesty and authenticity in marketingDescriptive content over prescriptive contentJack of all trades vs specializationRefining processes through meticulous note keeping and data analysisThe moonshot

Data driven lead generation & sales funnels with Brent Weaver

Apr 1st, 2020 53m 19s

In this episode of Data Beats Opinion, Brent and Keith discuss:Understanding what data to look at, interpreting it correctly and following what the data tells you you should do, even when it feels uncomfortableHow to decide when a marketing cam

Warm audiences, fresh content & current data: the recipe for successful Facebook ads with Ryan Stewart

Mar 19th, 2020 39m 8s

Ryan sat down with Keith to discuss:- The effectiveness of Facebook's algorithm and why the biggest variable now is content- Using data as a driver when developing successful Facebook Ads- Engaging and warming up audiences before re-marketing t

Reducing Churn & Increasing Customer Happiness with Val Geisler

Mar 4th, 2020 47m 3s

In this interview with Val, we discuss:The metrics you should know when it comes to your email marketingThe benefits of using consultants to scale your SaaS businessThe importance of asking ‘why’ a lot when it comes to understanding your dataTh

Building Talented and Engaged Remote Teams with Jevin Maltais

Feb 19th, 2020 52m 28s

In this talk with Keith, Jevin discusses:Why hiring the best people probably means working with them remotelyHow offering remote work helps you attract talented people in senior rolesBuilding relationships and your company culture when your who

The Importance of Personalization in Online Marketing with Jason Resnick

Feb 5th, 2020 1h 3m

In this interview with Jason, we cover:How Jason got his start in eCommerceHis journey with WooCommerceThe importance of personalization in online marketingWhy one of the first things Jason does with his clients is ask them what their customer

Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster

Jan 8th, 2020 52m 57s

In this interview with Kurt, you'll learn:the importance and impact of noveltythe effectiveness of combining community building with media creation and product launchesthe offer that got people's attention on Black Friday / Cyber Mondayhow to s

Refining Your List with LeadShield.io

Dec 11th, 2019 1h

In this interview with Brandon, we discuss:The inspiration behind the creation of LeadShieldThe surprising thing Brandon found in the process of creating LeadShieldThe growth strategies Brandon's used for his 3 SaaSHis use of Mechanical Sequenc

Funnel Optimization Strategies with Josh Doody

Nov 27th, 2019 1h 3m

Josh and Keith discuss:Josh's offer and how his funnel is structuredHow he uses RightMessageUsing SEO to grow his site visits from 150 to 100KWhat happened when he switched from giving away 10 templates as his opt-in, to giving away 1 template

Planning the Perfect SaaS Launch: Userlist.io

Nov 12th, 2019 48m 5s

In this interview with Jane and Benedikt, you’ll learn:How to leverage the audience that you have (without abusing your personal relationships)How they chose where to promote their launchWhy they used product huntTheir decision making behind ch

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