A critical ROI for business owners: Well-written resumes versus bios.

Entrepreneurs should realize one of the most critical pieces of advertising is showcasing the knowledge, skills, and experience of the most important person (or people) at the helm of the company. Whether it is the CEO who guides and directs a large company’s strategic goals or the owner of a small father and son business, it is important to demonstrate the intrinsic value for the client to shop with that company. The value of a well-written resume exemplifies the business has the expertise to perform the service or provide a quality product.