Where do you start when you are building out your marketing strategy? How do you ensure that you will hit your goals? How do you make sure that your team is working on items that are going to move the needle? In today's episode, we are going t

The Content Fallacy

Feb 28th, 2021 12m 8s

In this episode, we will talk about "The Content Fallacy." Stop creating top-of-funnel content!! Why do we keep thinking that we should build top of funnel content to educate our customers? Do we have something so innovative that no one has any

What is Decision Science?

Feb 27th, 2021 7m 6s

What is decision science and why is it so hard to find a clear definition?Decision Science is an interdisciplinary field that incorporates aspects of economics, machine learning, forecasting, behavioral decision theory and cognitive psychology

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