David Iwanow is an SEO professional of 17+ years. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the value of rankings.

Over the years, we've seen major changes in rankings. Universal results, Position-0, Knowledge Panels, all changed the way rankings are valued.

Some SEOs stick with valuing each ranking position, focusing on 1-3. Some consider zones, instead. Others only use GSC for 'true' CTRs.

There's no denying SGE will impact rankings once more. If the SERP changes we're going to see will be the biggest in the history of search, rankings - and the way they're valued - will be revolutionised.

What changes should we be preparing to make on our rankings reports? Will there be a 'top spot' in the SERPs when Google releases SGE? How will ranking tools adapt to these upcoming SERP changes? David Iwanow and I discuss on this episode of Talks with SEOs (#TwSEOs).

Check out David on Twitter.

Watch the video conversation with David on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.